Module 2 - Business models: Frameworks Flashcards
Business model
a model that describes how a company creates and appropriates value.
Value proposition
a bundle of products & services that create value for your customer.
Value appropriation
the way business captures and distributes value.
Profit mechanism
mechanism explaining why a company is generating profit.
Customer segments
the different groups of people or organizations a company aims to reach and serve.
Customer channels
channels that describe how a company communicates with and reaches its customer segments to deliver a value proposition.
Customer relationships
describes the types of relationships a company establishes with specific customer segments.
Revenue streams
the cash a company generates from each customer segment (costs must be subtracted from revenues to create earnings).
Key resources
the most important assets required to make a business model work.
Key activities
the most important things a company must do to make its business model work.
Key partnerships
the network of suppliers and partners that make the business model work.
Cost structure
all costs incurred to operate a business model.
Value creation configuration
the setup (logic) for value creation in a company.
Value chain
a set of activities that describe how value is created by transforming inputs into products.
Value shop
a set of activities that rely on an intensive technology to solve a customer problem.
