Module 2 Basic Economic Theory Flashcards
Utility
The total satisfaction received from consuming a good or service.
Total cost / demand
The sum of all values at a given quantity (total cost or total demand for X number of items)
Average cost / demand
The sum of all values divided by the quantity (average cost of X items or average demand for X items)
Marginal cost / demand
The incremental value of each additional unit (marginal cost of producing X units instead of X-1 units or the marginal demand of buying X units instead of X-1 units)
Law of diminishing marginal utility
For every additional unit you consume, your marginal utility decreases
Law of diminishing marginal productivity
For every additional unit you produce, the marginal cost increases (also called the law of diminishing returns)
Marginal willingness to pay
Based on marginal demand, the amount you are willing to pay for each additional unit
Individual demand curve
How much an individual is willing to pay for each unit of a product or service
Market demand curve
The sum of what all individuals are willing to pay for each unit of a product or service
Movement ALONG a demand curve
A change in how much you are willing to buy, but not how much you value a product or service, so your demand moves along the demand curve
Example: if the price goes up, you will buy less but you don’t value that item differently than before
SHIFT in a demand curve
A change in how much you value a product and therefore what you are willing to pay
Example: You learn of additional benefits and are willing to pay more for the same amount because you value it more
Normal good (2 interpretations)
A regular item / service that you buy
(as opposed to complimentary goods, substitute goods, status goods)
Relating to income elasticity of demand (YED) —A good where an increase in income causes an increase in demand (YED > 0), can be elastic or inelastic.
(as opposed to inferior goods, luxury goods)
Complementary goods
Goods that are used together / bought together more than they are bought alone
Example: when they sell limes at the liquor store right next to the tequila because if you want to buy tequila you are more likely to buy limes
(As opposed to normal goods, substitute goods, status goods)
Substitute goods
Goods that are alternatives for each other so you can swap between them
Example: Pepsi and Coke
(as opposed to normal goods, complementary goods, status goods)
Vablen / Status goods
Goods where an increase in price encourages people to buy more because they associate it with higher status
Example: Designer clothing, diamonds
(as opposed to normal goods, complementary goods, substitute goods)