Module 2 Attracting Customers

Question 1

What does a customer persona represent?

Answer 1

A group of similar people in a desirable audience

Question 2

What are the reasons to create customer persona q?

Answer 2

• better understand the customers perspective

-easier to create customized content

-effective ad targeting

Question 3

What are the ways to collect customer data?

Answer 3

-review customer data

-conduct customer interviews

-analyze web data

-send out surveys

Question 4

Define demographics

Answer 4

Information specific to the customer, such as age, gender, identity, income, family size, occupation, education, and location.

Question 5

What is the customer persona goal?

Answer 5

What the customer wants to achieve

Question 6

What is the customer persona barrier?

Answer 6

What is preventing the customer from achieving their goal