Module 2 Flashcards
Name the types of Data Visualization:
- Comparison
- Composition
- Distribution
- Relationship
This type shows the dependence and relationship between two or more datasets.
Comparison
Best type of comparison representation:
(LCBT)
- Line
- Column
- Bar
- Two-Axis
Common applications of comparison include:
- Time-series data
- Differentiating trends
This is the number of respondents to a survey per day over a one-month period or travel time across the city depending on the time of day.
Time-series data
This is a visual representation of data that highlights distinct patters or trends within the data set. This type of chart is used to emphasize specific trends or variations in the data that may not be immediately apparent in a standard trend chart.
Differentiating trends
This type shows how data is a part of a whole.
Composition
Best type of composition representation:
(PWDSS)
- Pie
- Waterfall
- Donut
- Stacked Column
- Stacked Area
Common applications of composition include:
- Displaying residence of members in a group
- Cookie recipe
- Any mixture of products made up of several components, which you want to show each amount.
This type shows outliers in data while it shows common items subdivided across several categories or features.
Distribution
Best type of distribution representation:
(LCST)
- Line
- Column
- Scatter
- Two-Axis
This type shows an implicit relationship between data or variables.
Relationship
Best type of relationship representation:
(BST)
- Bubble
- Scatter
- Two-Axis
Common applications of relation include:
- show the number of constituents per barangay as a basis for evaluating congestion or distribution of service per area.
- show mileage and fuel prices over time.
__________ and __________ types provide descriptive information.
Composition and Comparison
__________ and __________ types require more in-depth communication which may result in a diagnosis, prescriptive or predictive analysis.
Distribution and Relation
Data Visualization -> ?
information
Data Storytelling -> ?
communication
The two words– _________ and _________ are often used _________, but they signify quite different things.
- Sydney J. Harris
information, communication, interchangeability
Information is _________ while communication is _________.
giving out, getting through
Name the components of a good presentation:
- Content
- Human Element
- Structure
- Packaging
It is the heart of any presentation; the vital element that all other components will enhance.
Content
A good presentation requires a fair amount of ________.
content
The objective of a presentation is to __________.
convey your message
Your presentation has to be ___________ as well as ___________.
understood and remembered
Content checklist:
(What-Who-How)
- What will you present
- Who are you presenting to
- How to measure results of the presentation
True or False
It’s also important to know how much time you have to present.
True
True or False
Content may not always bear the truth.
False - content must always be truthful
True or False
Content should always come out with facts and proof
True
True or False
Your content when presented to an audience can never become their reality.
False - it can become their reality
True or False
People will make decisions depending on your content.
True
True or False
We are visually wired and respond quickly to visual cues.
True
True or False
It is not really vital to incorporate the truthfulness of your data.
False - it is vital and sound to incorporate truthfulness in data
Name the principles of effective content:
(3Ps)
- Purpose
- People
- Preparation
This principle states that you have to formulate a precise objective and identify why and what you want to present.
Purpose
Things to ask for purpose:
(do-know-do-feel)
- What do I want to do?
- What do I want my audience to know?
- What do I want my audience to do?
- How do I want my audience to feel?
This states to create an outline by listing as many things as you can of what you want to include in your presentation.
Purpose
True or False
Purpose states to give yourself time to layout everything. You can subdivide it into categories of parts.
True - to find purpose is to give yourself time
This implores you to get to know your audience and to remember to consider the audience to achieve your objective.
People
True or False
Associating your personality with your message in a positive way is within Purpose.
False - it is within People | personality = People
True or False
In the 3Ps, People says that you are the star of the show.
False - You are not the star of the show | nihilism
This wants you to make the audience to feel comfortable or familiar, to provide a particular service.
People
The element of content that talks about motivating the audience to do something or inspire/challenge them to try something new.
People
Part of the 3Ps where you plan the facts, style, pace, tone, tactics, and practice a lot.
Preparation
True or False
Preparation must begin as soon as you agree to the presentation.
True
In preparation, the key is in the __________.
details
Things to ask for preparation:
(When-How-What)
- When are you giving the presentation?
- To how many people?
- Remote or in person - if that is allowed - and what do you wear?
True or False
Writing a script will not help you with preparation.
False - it would help if you write yourself a script.
This allows you to play with the delivery - focus on tone and pace.
preparing a script
True or False
Adding some variety keeps your audience interested.
True
True or False
Good preparation is the key to confidence
True
True or False
It is better to play to your strengths than to dwell on what didn’t work.
True
What zone is the part where you seem like you don’t know what to do or where to start?
Red zone
What zone is the part where you begin putting things together and gradually get into a rythm?
Green zone
What zone is the moment you think it’s enough but you give it a little more just to the point it becomes too much then it takes a fall.
Brown zone
Who wrote Storytelling with Data?
Cole Nussbaumer Knaflic
What did Cole Nussbaumer Knaflic develop in 2010?
Base Camp
True or False
Cole Nussbaumer Knaflic likes pie charts.
False - she HATES pie charts
What is Cole Nussbaumer Knaflic talk at Google titled?
Storytelling with Data: A Data Visualization Guide for Business Professionals
Who led Project Oxygen?
Mr. Neil Patel
What is Project Oxygen?
a study to understand on a mathematical and statistical level what makes managers effective.
Name the two types of analysis:
- Exploratory
- Explanatory
This analysis starts with a question or hypothesis, digging through data, trying to understand what’s interesting. What can you learn about this data that somebody else might care about?
Exploratory
This analysis analyzes something specific you want to communicate to somebody.
Explanatory
True or False
We don’t fully see with our eyes, rather, most of visual processing takes place in the brain.
True
Name the two key lessons of Cole Nussbaumer Knaflic;s talk:
- Focus Attention
- Tell a Story
It is shorter than short-term memory, the information stays there for fractions of a second before going to the short-term memory.
Iconic Memory
It helps our audience see what we want them to see before they even know they’re seeing it.
Pre-Attentive Attributes
Test where you look away and back at your visual.
Where Are Your Eyes Drawn Test (WAYEDT)
True or False
A lot of color is good for data visualizing.
False - people will get distracted with too many colors
Use _______________ to draw attention to one part of the story.
pre-attentive visual cues
Color has the ability to _____________ and _____________.
impart tone and incite emotions
True or False
Data without story isn’t meaningful.
True
Craft narratives that contain:
- Plot
- Twists
- Ending
True or False
If there isn’t anything interesting about the data, don’t show the data.`
True
For the audience to respond, you need a _________.
call to action
Talk through the _________. With a strong __________, any visual can be carried. but not vice versa.
narrative
Parts of Storytelling with Data:
(UCIFTDTPCW)
- Understand the Context
- Choose an Appropriate Visual
- Identify & Eliminate Clutter
- Focus attention
- Think like a designer
- Dissecting model visuals
- Tell a story
- Pulling it all together
- Case studies
- Wrap up
