Module 2 Flashcards
The first entrepreneurial process.
It’s the beginning of the process and considered as the most difficult. Take note of interesting trends in environment. Carefully assess the opportunity.
Opportunity spotting and assessment
The second entrepreneurial process.
A comprehensive paper that details the marketing, operational, human resource, financial, strategic direction, and tactics of the business. Core guide and direction of the entrepreneur
Developing a business plan
The third entrepreneurial process.
Calculate the resources needed to establish the business
Determining the capital needed
The fourth and last entrepreneurial process.
Use the resources allocated for the new venture. It’s the implementation.
Running the business
3s of opportunity
Seeking, screening, and seizing
An entrepreneur’s business idea that can potentially become a commercial product or service in the future
Opportunity
It involves the development of new ideas from various sources.
There’s two types of sources:
- Macroenvironmental sources
- Microenvironmental sources
Seeking the opportunity
Macroenvironmental sources
It is part of STEEPLED
These are the traditions, beliefs, customs, norms, and perceptions.
Sociocultural
Macroenvironmental sources
It is part of STEEPLED
Innovations of an existing technology.
Technological
Macroenvironmental sources
It is part of STEEPLED
Income, expenses, resources.
Economic
Macroenvironmental sources
It is part of STEEPLED
Weather, waste management
Environmental
Macroenvironmental sources
It is part of STEEPLED
Tax policy, political rights, freedom of press
Political
Macroenvironmental sources
It is part of STEEPLED
Restrict or allow business activities
Legal
Macroenvironmental sources
It is part of STEEPLED
Sales practices, accepted accounting, management, and marketing standards
Ethical
Macroenvironmental sources
It is part of STEEPLED
The characteristics of the people
Demographic