Module 12 Flashcards
What marketing strategy can help streamline contacts with customers and target customer interests?
A.
USP
B.
Omnichannel
C.
E-business
D.
C2C
B. Omnichannel
Reasoning: An omnichannel strategy integrates various communication channels to streamline customer interactions and target specific interests, allowing businesses to provide a consistent experience across multiple touchpoints
An AI system can use _______________ learning processes to identify a previously unknown cause of heart disease.
A.
personalized
B.
supervised
C.
reinforcement
D.
unsupervised
D. unsupervised
Reasoning: Unsupervised learning allows an AI system to identify patterns in data without labeled responses, making it suitable for uncovering unknown causes or correlations, such as in heart disease research
Which e-commerce job role has the most direct influence on customer satisfaction ratings?
A.
Customer service representative
B.
Marketing specialist
C.
Delivery truck driver
D.
Shipping clerk
A. Customer service representative
Reasoning: Customer service representatives interact directly with customers, resolving their issues and addressing inquiries, thus directly impacting customer satisfaction
What characteristic of cloud technology helps minimize storage costs by allowing customers to pay only for what resources they use?
A.
Measured service
B.
Resource pooling
C.
On-demand self-service
D.
Broad network access
A. Measured service
Reasoning: Measured service in cloud technology charges customers based on their actual usage, helping to reduce costs by billing only for the resources consumed
How can your smartphone’s virtual assistant determine whether you’re giving it a command or someone else is talking instead?
A.
You use the correct wake word.
B.
You pause before asking your question.
C.
You complete the voice training process.
D.
You include details in your request.
C. You complete the voice training process.
Reasoning: By completing a voice training process, virtual assistants can recognize the unique characteristics of a user’s voice, differentiating it from others and responding only to recognized voices
What kind of e-commerce platform is best suited to support C2C transactions?
A.
Online marketplace
B.
Online storefront
C.
Physical store
D.
Internet-native store
A. Online marketplace
Reasoning: An online marketplace, like eBay or Etsy, is designed for C2C transactions, allowing individual consumers to buy and sell items directly to one another
Your website development team is setting up a new website for your company, and you’ve decided to host this website in a cloud service. However, in the interest of improving the website’s performance, you don’t want to have to manage underlying servers. What kind of cloud service will best meet your needs?
A.
IaaS
B.
FWaaS
C.
PaaS
D.
SaaS
C. PaaS
Reasoning: Platform as a Service (PaaS) offers a managed environment where developers can build and deploy applications without worrying about managing servers, ideal for improving website performance
What set of standards requires retailers to encrypt customers’ payment information?
A.
PCI DSS
B.
CRM
C.
RWaaS
D.
HIPAA
A. PCI DSS
Reasoning: The Payment Card Industry Data Security Standard (PCI DSS) mandates encryption and other security measures for retailers handling customer payment data
What kind of technology can allow employees to access information about accumulated vacation days from their home computers?
A.
CRM
C. CRM
B.
Cloud
C.
E-commerce
D.
IaaS
B. Cloud
Reasoning: Cloud-based systems can securely provide employees with remote access to HR and personal data, including accumulated vacation days, regardless of location
Which of the following is not a concern when storing sensitive files in cloud storage?
A.
Third party access to data
B.
Compliance with state and federal laws
C.
Automatic scaling of services
D.
Access to data during an outage
C. Automatic scaling of services
Reasoning: Automatic scaling is a cloud benefit that allows service expansion without additional management but does not directly relate to concerns about security, compliance, or availability of sensitive data
What technology can a call center technician use to find information about a product a customer is interested in purchasing?
A.
RPA
B.
Chatbot
C.
IoT
D.
Data analytics
D. Data analytics
Reasoning: Data analytics can provide insights into customer preferences and past interactions, assisting call center technicians in finding relevant product information quickly
What AI technology does a computer use to get better at playing chess?
A.
NLP
B.
ML
C.
IoT
D.
Chatbot
B. ML (Machine Learning)
Reasoning: Machine Learning (ML) enables a computer to improve its chess-playing ability by learning from past games and adjusting strategies based on outcomes, thereby enhancing performance over time
