Module #10 - Quiz Questions Flashcards
Why is qualitative research frequently used in international research?
a) It is not necessary to establish equivalence for qualitative research, but it is necessary for quantitative research.
b) Because the researcher is often not familiar with the foreign product market to be examined.
c) Some of the limitations of qualitative research do not apply in the international context.
d) It is easy to find trained moderators in other countries.
e) All of the above
b) Because the researcher is often not familiar with the foreign product market to be examined.
The tendency to evaluate a situation by unconsciously referencing one’s own cultural values is called _____________.
a) social desirability bias
b) self-reference criterion
c) alpha error
d) systematic bias
e) selection bias
b) self-reference criterion
A researcher is planning to do research in 10 countries and would like to use Internet data collection. However, Internet is not widely used in one of the countries. What should the researcher do?
a) Use Internet data collection in all 10 countries, and try to correct for the fact that an Internet sample may not be representative in the one country
b) Employ Internet data collection in 9 countries and use a different methodology in the one country where the Internet is less widely available
c) Choose a non-Internet methodology such as in-person interviewing that can be used in all 10 countries
d) Eliminate the one country with limited Internet from the research
b) Employ Internet data collection in 9 countries and use a different methodology in the one country where the Internet is less widely available
Qualitative research conducted in several countries is likely to vary in all these ways EXCEPT:
a) Size of the group
b) Use of group versus one-on-one interviews
c) Whether or not the group is “mixed” in terms of characteristics such as gender, age, and social class
d) Time of day the interviews or groups are conducted
e) Use of a moderator to conduct the group or interview
e) Use of a moderator to conduct the group or interview
Reasons for in-home interviews being less common in some countries include each of the following EXCEPT:
a) Concern about allowing strangers in the home
b) Difficulty in finding target respondents at home
c) High cost of in-home interviewing
d) Complicated sampling requirements
e) Use of CAPI makes in-home interviewing less feasible
e) Use of CAPI makes in-home interviewing less feasible
All of the following describe sociocultural differences that can affect global market research EXCEPT:
a) Attitudes toward authority
b) Communication advances such as Internet access
c) Orientation toward individualism versus group support (families, communities)
d) Views on innovation
e) Gender roles
b) Communication advances such as Internet access
Which is TRUE regarding the use of incentives in a multi-country study?
a) If a standard incentive is set across countries, the researcher can expect the response rate or “show rate” to be similar in all countries.
b) Incentives may not be appropriate in all countries due to differences in cultural norms, legal considerations, and government policies .
c) Cash is generally the best incentive to use.
d) The value of the incentive should be equivalent across countries.
b) Incentives may not be appropriate in all countries due to differences in cultural norms, legal considerations, and government policies .
Which of the following statements is NOT TRUE regarding use of open-ended questions in designing questionnaires for international research?
a) Use of open-ended questions is useful if the researcher lacks knowledge about the appropriate response categories in other countries.
b) Open-ended questions introduce less cultural bias than closed-ended questions.
c) Open-ended questions work particularly well in countries with high illiteracy rates.
d) Open-ended questions are more affected by differences in educational levels than closed-ended questions.
c) Open-ended questions work particularly well in countries with high illiteracy rates.
What has become the single biggest legal issue impacting global research in recent years?
a) No fault laws
b) Malpractice suits
c) Licensing laws
d) Data protection laws
e) Trade regulations
d) Data protection laws
Why is it a good idea to include client researchers from local affiliates when conducting global research?
a) Local researchers can provide valuable local input into the research design and questionnaire for that country.
b) Local researchers will feel included in the research and will be more accepting of the research results.
c) Local researchers can help cut down on travel expenses by attending local qualitative research so that out-of-country researchers do not have to travel.
d) All of the above
d) All of the above
Mall intercept research in the United States and Canada is similar to what data collection method used in other countries?
a) Consumer mail panels
b) CAPI
c) CATI
d) Central location or street interviews
e) None of the above
d) Central location or street interviews
Which of these statements is TRUE about sample design in multi-country studies?
a) To achieve comparable results, it may be necessary to define the target population differently in different countries.
b) To develop the sampling frame, it is usually possible to rely on the same data sources in all countries (e.g., maps, census records, etc.).
c) Accessibility of the target population will be the same across all countries in a multi-country study.
d) It is always possible to use statistical methods to determine sample sizes for the different countries in a multi-country study.
e) None of the above
a) To achieve comparable results, it may be necessary to define the target population differently in different countries.
Why is qualitative research important in global research?
a) It is less expensive than quantitative research.
b) Provides an opportunity for moderators to gain experience in different countries.
c) It helps out-of-country researchers understand the marketplace and culture of the country before undertaking quantitative research.
d) It serves as a substitute for quantitative research.
e) All of the above
c) It helps out-of-country researchers understand the marketplace and culture of the country before undertaking quantitative research.
When developing a questionnaire for a multi-country study, the researcher should _____________.
a) modify brand lists for each market
b) make sure the response choices for demographic questions reflect each local market
c) adapt stimuli or concepts to reflect local laws as to what can actually be shown in that market
d) simplify complex questions by asking two or more simpler questions
e) All of the above
e) All of the above
A researcher obtains reactions to new mobile technology concepts in 20 countries and compares results to see similarities and differences across countries. This type of analysis is known as:
a) Intracultural analysis
b) Pancultural analysis
c) Cross-cultural analysis
d) Multi-cultural analysis
e) Comparative analysis
c) Cross-cultural analysis
