Module 1 - Overview Flashcards
What does the latin term communicare means?
To share or to divide out
What does the latin term communis mean?
working together
What is communication?
The means of connection between people or places. It is the imparting or exchanging of information or news.
What does Littlejohn and foss (2008) say about Communication?
One of those everyday activities that is intertwined with all human life so completely that we sometimes overlook its pervasiveness, importance and complexity.
What is Lasswell’s Communication Model?
WHO - Communicator SAYS WHAT - Message IN WHICH CHANNEL - Medium TO WHOM - Receiver WITH WHAT EFFECT? - EFFECT
What is Media?
Defined as the COMBINATION OF PHYSICAL OBJECTS USED TO COMMUNICATE or mass communication through physical objects such as radio, television, computers, films, etc.
What is Media Literacy?
the TECHNICAL PRODUCTION SKILL linked with producing media resources and the processes of critically examining or exploring meanings behind media.
The ability to access, analyze, evaluate, and create messages in variety of forms.
What is information?
Defined as the BROAD TERM THAT CAN COVER DATA, knowledge derived from study, experience, or instruction, signals or symbols.
What is information literacy?
refers to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.
The ability to find, evaluate, and use information.
What is the knowledge of specific events or situations that has been gathered or received by communication, intelligence, or news reports.
Information Literacy
What is Literacy?
Equivalent to a SKILL
What does UNESCO says about Literacy?
the ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts.
What is Media and Information Literacy?
refers to the ESSENTIAL COMPETENCIES and SKILLS that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills to socialize and become citizens.
What is Technology?
The COLLECTION of techniques, skills, methods and processes used in the production of goods or services in the accomplishment of objectives, such as scientific investigation.
What is Digital? Technology Literacy?
The ability to understand and use digital technology, communication tools or networks, and information in different formats, to locate, evaluate, use and create information.
-University of Illinois
