Module 1

Question 1

Meaning of the Latin word Communicare?

Answer 1

“To share” or “To make common”

Question 2

What is the aim of Oral Communication?

Answer 2

Its aim is to express or send a thought or a message to a single person, a small group, a big audience or the mass.

Question 3

1. Communication is a process
2. Communication occurs between two or more people
3. Communication is both spoken and written

Answer 3

Nature of Communication

Question 4

sending messages through the written word

Answer 4

Written Communication

Question 5

involves spoken conversation to send messages

Answer 5

Oral Communication

Question 6

The source of information or the message

Answer 6

Sender

Question 7

The information, ideas, or thoughts conveyed by the speaker in words or in actions.

Answer 7

Message

Question 8

The process of converting the message into words, actions, or other forms that the speaker understands

Answer 8

Encoding

Question 9

The medium or the means, such as personal or non-personal, verbal or nonverbal, in which the encoded message is conveyed.

Answer 9

Channel

Question 10

The process of interpreting the encoded message of the speaker by the receiver

Answer 10

Decoding

Question 11

The recipient of the message, or someone who decodes the message

Answer 11

Receiver

Question 12

The reactions, responses, or information provided by the receiver

Answer 12

Feedback

Question 13

The environment where communication takes place

Answer 13

Context

Question 14

The factors that affect the low of communication

Answer 14

Barrier

Question 15

Communication should include everything that the receiver needs to hear for him/her to respond, react or evaluate properly.

Answer 15

Completeness

Question 16

The message should be direct to the point

Answer 16

Conciseness

Question 17

Consider relevant information about his/her receiver such as mood, background, race, preference, education, status and needs, among others.

Answer 17

Consideration

Question 18

The message should be concrete and supported by facts, figures and real life examples and situations.

Answer 18

Concreteness

Question 19

Respecting the culture, values and beliefs of his/her receiver.

Answer 19

Courtesy

Question 20

The use of simple and specific words to express ideas

Answer 20

Clearness

Question 21

Grammar and sentence structure

Answer 21

Correctness

Question 22

a linear model of communication for oral communication

Answer 22

Aristotle’s Model

Question 23

Speaker -> Speech -> Occasion -> Audience -> Effect

Answer 23

Aristotle’s Model

Question 24

Credibility of the Speaker
Emotional Bond
Sense of Reason

Answer 24

Ethos
Pathos
Logos

Question 25

He drafted his model of communication using the following questions: Who?, Says what?, In which channel?, To whom?, With what effect?

Answer 25

Harold Dwight Laswell’s Model

Question 26

Originally designed for electronic communication

In this model, “noise” was introduced.

Answer 26

Shannon and Weaver Model

Question 27

Levels of Communication Problem

Answer 27

Technical Problem
Semantic problem
Effectiveness Problem

Question 28

Sender-Message-Channel-Receiver (SMCR) model of communication

Answer 28

David Berlo’s Model

Question 29

Criticism of Berlo’s Model

Answer 29

There is no feedback
There is no concept of noise or any kind of barriers in communication process
It is a linear model of communication, there is no two way communication
Both of the people must be similar according to all factors mentioned above

Question 30

Father of Mass Communication

Answer 30

Wilbur Schramm

Question 31

asserts that communication can take place if and only if there is an overlap between the Field Experience of the Speaker and the Field Experience of the Listener.

Answer 31

Schramm’s Model