Module 1

Question 1

the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised

Answer 1

Advertising

Question 2

Most of this involves promoting a good that is for sale, often through brand marketing. but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among (https://www.britannica.com/money/topic/advertising) many other examples

Answer 2

advertising

Question 3

is the action of calling public attention to an offering through paid announcements by an identified sponsor.

Answer 3

Advertising

Question 4

According to him Advertising is any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor

Answer 4

Kotler

Question 5

According to them Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.

Answer 5

Advertising Association of the UK

Question 6

A paid, mediated form of communication from an identifiable source, designated to persuade the receiver to take some action, now or in the future.

Answer 6

Advertising

Question 7

Importance of advertising to the customers

Answer 7

Convenience
Awareness
Better Quality

Question 8

Targeted informative advertisements make the customer’s decision-making process easier as they get to know what suits their requirements and budget.

Answer 8

Convenience

Question 9

Advertising educates the customers about different products available in the market and their features. This knowledge helps customers compare different products and choose the best product for them

Answer 9

Awareness

Question 10

Only brands advertise themselves and their products. There are no advertisements for unbranded products. This ensures better customer quality and a good business model as no brand wants to waste money on false advertising.

Answer 10

Better Quality

Question 11

Importance of advertising to the business

Answer 11

Awareness
Brand Image
Product Differentiation
Increases Goodwill
Value for Money

Question 12

Advertising increases brand and product awareness among the people belonging to the target market.

Answer 12

Awareness

Question 13

Clever advertising helps the business to form the desired image and brand personality in the minds of the customers.

Answer 13

Brand Image

Question 14

Advertising helps the business differentiate its product from competitors’ and communicate its features and advantages to the target audience

Answer 14

Product Differentiation

Question 15

Advertising reiterates brand vision and increases the brand’s goodwill among its customers

Answer 15

Increases Goodwill

Question 16

Advertising delivers the message to a wide audience and tends to be value for money when compared to other elements of the promotion mix.

Answer 16

Value For Money

Question 17

Enumerate the 5 critical communications functions of Advertising

Answer 17

• Informing
• Influencing
• Reminding/Noticeable
• Adding Value
• Assisting Other Company Efforts In Which The Brand Sells Itself

Question 18

Advertising makes consumers aware of new brands, educates them about a brand’s distinct features and benefits, and facilitates the creation of positive brand images.

Answer 18

informing

Question 19

Advertising influences prospective customers to try advertised products by stimulating primary demand-demand for the entire product category, or secondary demand-demand for a specific company’s brand.

Answer 19

Influencing

Question 20

Advertising keeps a company’s brand fresh in the consumer’s memory

Answer 20

Reminding/Noticeable

Question 21

It makes a brand more salient by enriching the memory trace for the brand.

Answer 21

Reminding/Noticeable

Question 22

innovating, improving quality, and altering consumer perceptions.

Answer 22

Adding Value

Question 23

Advertising adds value by influencing perceptions.

Answer 23

Adding Value

Question 24

advertising primary role is at times to facilitate other marcom efforts

Answer 24

Assisting Other Company Efforts In Which The Brand Sells Itself