module 1 Flashcards
what is the significance of personalized product recommendations during the cart phase in e commerce?
B : to elevate the average order value without compromising conversion rates
what do recommender systems primarily use to suggest products?
C: user data such as preferences and reviews
which type of recommendation algorithm suggests products based on the behavior of similar users?
B: user based
what approach does sentiment analysis utilize to inform recommendations?
B: natural language processing
which type of recommendation strategy does Amazon use to suggest items related to browsing history and past purchases?
C: a hybrid of collaborative and content based approaches
which algorithm does Netflix use for personalized viewing suggestions ?
D: B and C
which recommendation system predicts items based on user similarity?
C: collaborative filtering
what is one of the disadvantages of faceted navigation when compared to simple filters?
C: more expensive to create and maintain
what must existing and future content have for faceted navigation to work effectively?
C: metadata applied for each facet
what does personalized dynamic navigation help to create?
B: a contextually relevant browsing experience
what does faceted navigation allow users to do?
B: refine search results through multiple criteria simultaneously
how does dynamic navigation contribute to the users digital experience?
C: by making the search and navigation process more intuitive and efficient
how does AI enhance keyword search in e-commerce?
C: by returning precise product matches from the catalog
what additional capability does semantic understanding provide in e-commerce search?
B: it matches products based on semantic meaning beyond just keywords
what does “Automatic Relevance Tuning” accomplish?
B: reorders products based on factors like popularity and user context
what does “Business aware product ranking” optimize for?
C: both product margins and relevance to the shopper
as discussed in class, the notion of the transition from “personas to persons” enabled by AI emphasizes what?
B: serving individual experience at scale
what marks the beginning of a modern digital experience according to coveo?
B: users ability to express their intent
what is the role of “dynamic navigation” in the modern digital experience?
B: to assist in question and conversation disambiguation
what is a key feature of Coveo’s TUDXCEP paradigm?
delivering coherent experiences across search, conversation and recommendations.
AI is stage where machine intelligence..
surpasses human intelligence across all fields
AI is typically defined as technology that
enables machines to learn from experience and perform human-like functions
which of the following is NOT mentioned as a challenge in AI use?
slow processing speeds
what is highlighted in the powerpoint notes on AI as important for overcoming AI bias?
diverse data sets
What is the primary function of Generative AI?
To generate new, original content based on learned data
What are Foundation Models in the context of Generative AI?
Pre-Trained Models….
Generative AI can be integral to businesses by
Propelling innovation by generating new ideas and content across different business domains
What does BOPIS stand for in the context of omni-channel retailing
buy online, pickup in-store
How to automated checkouts differ from traditional self-checkout
They automatically capture products
What is a significant benefit of using NearSt and Pointy for retailers
Displaying real-time inventory online
What function does a basic chatbot primarily serve?
FAQ handling for common queries
Checkout bots are designated to:
Scan retail websites for the best deals and price comparisons
What can be inferred about Eno, the chatbot launched by Capital One?
It is a natural language chatbot for banking inquiries
Sneaker Bots are specifically designed to:
Secure limited-edition items at the best prices
Which of the following statements distinguishes a complete shopping assistant Chatbot from a Basic bot and an Advanced bot?
It assists with the full shopping process, including product browsing and ordering
Which technology helps customers in searching online inventories with the intent to purchase in-store?
SOPIS
