module 1 Flashcards
What is the role of the Canadian government in sport in this country?
The Canadian Government provides funding to national sports organizations and athletes through programs.
What is the role of the provinces in sport in this country?
Play a key role in the development, promotion, and delivery of sport,
Ensure quality control.
What distinguishes professional, Olympic, and Grassroots sport?
Professional is private enterprises who compete for monetary gain,
Olympic is national sport organizations competing at international events,
Grassroots sport is community level amateur sport.
What role do universities play in Canadian sport?
Provide sporting opportunities for Canadian student athletes,
Also provides development opportunities for possible professional path.
What is marketing myopia?
Marketing a product without considering the needs and demands of consumers.
What is distinct about marketing sport competitions?
Five factors:
Sport is intangible,
Sport is simultaneously produced and consumed,
Sport product must be pre-sold and holds no inventory,
Sport is publicly consumed,
Satisfaction is affected by social facilitation
What are the steps of marketing research?
7 steps (DCIDDCP)
Defining the problem,
Choosing a design type,
Identifying data collection methods,
Designing data collection forms,
Designing the sample
Collecting and analyzing data,
Preparing research report.
What are the 3 research designs used in marketing research?
Exploratory research,
Descriptive research,
Causal research.
What are the two types of data collected during marketing research?
Primary data and secondary data.
What are the 4 factors affecting consumption of sport?
Demographic,
Geographic,
Sociology-economic,
Psychographic.
What are the 3 types of factors to participant consumer behavior?
And what do they combine to influence?
Internal factors (attitude),
External factors (culture),
Situational factors (physical surroundings),
Combine to influence participant decision making process.
What are the 5 steps of the decision making process?
Problem recognition,
Information search,
Evaluation of alternatives,
Participation,
Post participation evaluation.
What is the model of attitude formation?
Initial input of participation->cognitive, affective, behaviour components-> final output overall attitude
What is the model of consumer socialization?
Background factors ->socializing agents->learning mechanisms->consumption of sport
What are the 4 psychological stages to perception in consumers?
(EAAR)
Exposure,
Awareness,
Attention,
Retention.
