Module 1 Flashcards
Art of creating and sharing ideas for a specific purpose
Communication
Communication comes in 4 forms:
- Verbal communication
- Non-verbal communication
- Written communication
- Visual communication
Includes the use of language, sounds, and tone of voice
Verbal communication
Includes body language and facial expressions
Non-verbal communication
Through journals, emails, blogs, and text messages
Written communication
Involves signs, symbols, pictures, graphics, and emojis
Visual communication
Does not only refer to the people listening to you in a puvlic speech, but rather it refers to anyone who is expected to receive the message you are sending.
Audience
3 Skills in audience analysis
- Knowing the audience
- Understanding their level; and
- Understanding how they need to receive the information
When speakers tailor messages to audiences, audience members:
> Become more attentive to the speech
Experience positive feelings toward the speaker
Open their minds to ideas that target their needs, interests, and values
Understanding an audience involves:
- Understanding situational characteristics
- Incorporating demographics
- Seeking common ground
- Identifying prior exposure
- Identifying audience disposition
- Gathering information about your audence
- Situational audience analysis
Situational characterisics (Audience):
> Size
Time
Location
Mobility
Incorporating demographics:
- Age
- Gender Composition
- Sexual orientation
- Race and ethnicity
- Religious orientation
- Socioeconomic background
- Political affiliation
- Physical and intellectual ability
Refers to the time of day or day of the week speech is given
Chronemics or body clock
The setting where you deliver the speech
Location (forum)
Taking forum into account when delivering a speech (location):
> Acoustic characteristics
Level of technology
Sight lines
Lighting
