Module 07 Flashcards
in a nutshell, refers to how we are persuaded by the things we see.
Visual rhetoric
is part of a communication process where we interpret and make meaning out of the world around us. In other words
Visual rhetoric
is defined as a database format in which information related to that on a display can be accessed directly from the display which was first known used in 1965.
are undeniably significant in business since they can link one business to another, to costumers, and to a certain degree of empowerment.
Hypertext
which must have link extent.
-hypertext uses a glyph to denote the presence of a link in all types of media such as text, graphics or images, GIF or animation, and even video in highlighted format.
Link presence
which must have multiple destinations.
-It denotes that a hypertext provides clue to the reader about link’s destination in a form of a file/document name, type, and anchor explainer.
Link destination
which must display link and knot relationship.
- This happens when a hypertext reader gets lost of his track once he click the link and be redirected to an unknown website.
Link mapping
are relatively important as displayed on one particular image.
are highly visual and powerful to catch someone’s attention that they naturally become invisible at times.
Text/text elements
is the study of how color impacts the way we perceive the world. Colors have a powerful effect on our emotions, and these emotions play a major role in how we behave as consumers.
Color psychology
Meaningful contents use a large font size, customized fonts and carefully chosen color.
Design based on significance
Images that will be used should directly get the meaning and purpose across the reader. Do not include unnecessary graphics text, or even punctuations.
Design based on purpose
More than delivering the message or contextual meaning to the audience, there is no doubt that you decide to be noticed, may it be positive or negative. You publish your design because you want people to see and criticize it.
Designed to build up, highlight, and zoom in.
One design cannot easily be noticed or appreciated if it is not new. Always bear creativity in mind. Design based on who you are and who you want to be known for.
Design based on uniqueness
the medium or material used to produce and design a specific image
Production/ technological
The image itself including the objects, text, color, style, organization of features on page and graphics use that can be a particular meaning
Image/ compositional
people who view the visual image since it can reach and can be seen by different kinds of individuals who are expected to be affected by the visual rhetoric
Audiences/social
