Modes Of Communication

Question 1

Synthetic personalisation

Answer 1

Addressing a mass audience as if they were individuals - through inclusive language

Question 2

Serif

Answer 2

Small line or stroke regularly attached to a larger one (in a letter or symbol)

Question 3

Sans-serif

Answer 3

No extended features (serifs) at the end of strokes

Question 4

full shot image

Answer 4

Can see all of subject, including body language

Question 5

Extreme close up image

Answer 5

Focus on specific features and shows emotion

Question 6

POV shot

Answer 6

Places audience in scene - personal

Question 7

Overhead shot

Answer 7

Can present lack of power and low status

Question 8

Graphology

Answer 8

The visual aspects of language

Question 9

Typography

Answer 9

Font and size

Question 10

Proper noun

Answer 10

Refers to names of people or places

Question 11

Abstract noun

Answer 11

States, feelings, concepts that don’t have a physical existence

Question 12

Concrete noun

Answer 12

Objects that have a physical existence

Question 13

Material verb

Answer 13

Show actions or events

Question 14

Relational verb

Answer 14

Identify properties or show states of being

Question 15

Mental verb

Answer 15

Show internal processes (such as thinking)

Question 16

Verbal verb

Answer 16

Show external processes of communication through speech

Question 17

Base adjective/adverb

Answer 17

Basic form of an adjective or adverb, modifying another word

Question 18

Comparative adjective/adverb

Answer 18

To compare two instances (add ‘er’ or use ‘more’)

Question 19

Superlative adjective/adverb

Answer 19

To compare more than two instances, identifies the best example

Question 20

Personal pronoun

Answer 20

People (1st, 2nd, 3rd)
Number (sg, pl)
Gender

Question 21

Demonstrative pronoun

Answer 21

Orientâtes the reader/listener towards a person, object or idea (closer of further away)

Question 22

Indefinite pronoun

Answer 22

Refers to a person, object or idea that is non-specific

Question 23

Articles (Determiner)

Answer 23

Show that something is definite or indefinite

Question 24

Possessives (Determiner)

Answer 24

Show owenership

Question 25

Quantifiers (Determiner)

Answer 25

Show specific or non-specific quantities of a noun

Question 26

Co-ordinating conjunction

Answer 26

Links words or larger structures,
Such as phrases and clauses,
Together where they are equal

Question 27

Subordinating conjunction

Answer 27

Links causes together to show one is dependent on the other