Models of Consumer Choice Flashcards
Marginal Utility (MU)
The additional utility gained from consuming one more unit of a good
Total Utility
Found by adding the marginal utility values from each of the units consumed
Consumer Surplus
The value received from the purchase of a good in excess of what it is paid for that good
Producer Surplus
The difference between the price a seller receives for a good and the minimum price for which they would be willing to supply for that good
Elasticity
Indicates how responsive something is to various changes
Price Elasticity of Demand
Indicates how responsive the quantity demanded is to a change in price
Determinants of Elasticity
- Number of Close Substitutes
- Proportion of Income Spent
- Time
- Importance of a Good
Elastic
A 50% increase in price results in a more than 50% increase in quantity
Luxuries
Goods with an elastic demand
Unit Elastic
Percent change in price is equal to percent change in quantity
Inelastic
Percent change in quantity is less than percent change in price
Neccessity
Goods with an inelastic demand
Elasticity of Supply
Measures the responsiveness of the quantity supplied to price changes
Income Elasticity of Demand
Measures the responsiveness of the quantity demanded to changes in income ( – = Inferior, + = Normal)
Cross-Price Elasticity of Demand
Measures the responsiveness of the quantity demanded of one good to the price of another good ( – = Complement, + = Substitute)