Models Of Communication Flashcards
Transmission or standard- view model
Shannon-Weaver’s model of communication
Designed to mirror radio and telephone
Shannon-Weaver model of communication
Who created the shannon-weaver model of communication?
1948, Claude Edwood Shannon & Warren Weaver
Produce a message or sequence of messages to be communicated to the receiving terminal
Informtion source
Produce the signal for transmition over the channel
Transmitter
Its is a medium for transmitting the signal from the transmitter to the receiver
Channel
Reconstructs the message from the signal
Receiver
The person which the message is intended for
Destination
Beleived that communication is a two-way/ reciprocal process between first and second party
Osgood-schramm model
This came from the Shannon-Weaver model which described the factors affecting the individual components in communication making the proces more efficient
Berlo’s SMCR model
Affects the communication process, skills to speak,read stc
Communication process
The persons attititude about self, receiver and the enviroment changes the meaning and effect of the message
Attitude
Having familiarity with the message
Knowledge
Values,beliefs,laws,rule and religion .
Social system
Someone from a different background or culture may find something very offensive in your language
Culture
Gist of the message
Content
Non-verbal things like gestures, signs, language
Elements
The way in which the message is conveyed
Treatment
Way it has been structured or arranged, affects the effectivesness of the message
Structure
A form in which the message is sent
Code
