Models of Communication Flashcards
process of transmitting information, ideas, concepts, feeling, or emotions through speech, signals, writing or behavior.
Communication
conceptual modelsused to explain the humancommunicationprocess
Models of Communication
The first major model for communication was developed in 1948 by
Claude Shannon
who expanded the linear transmission model with the sender-message-channel-receiver (SMCR) model of communication in 1960?
Wilbur Schramm
The three classification of Models of Communication
- Linear Model
- Interactive Model
- Transactional Model
Contributors of the Linear Model
Aristotle
Laswell
Berlo
Contributors of the Interactive Model
Osgood-Schramm
Westly and Maclean
Contributors of the Transactional Model
Shanon & Weaver
Barlund
Dance Helical
This type of model is only on a one directional communication processes.
Linear Model
This type of model is best for explaining impersonal two-way communication processes.
Interactive Model
This type of model explains direct personal communication processes where two-way feedback is immediate.
Transactional Model
Components of Linear Communication
Sender
Encoding
Decoding
Message
Channel
Receiver
Noise
Aristotle Model
Speaker - Speech - Audience - Effect
This model represents communication as oration to an audience
Aristotle Model
Six things to remember to be a good orator
Content
Manner of Delivery
Pathos (Emotion)
Logos (Reason)
Ethos (Credible)
Arguments
Laswell Model
Who (Speaker)- What (Message)- Channel (Medium)- Whom (Audience) = Effect
The use of medium is very crucial in this model
Laswell Model
What are the five important questions in Laswell’s model?
Who, say what, In which channel, to whom, with what effects?
described factors affecting the individual components in the communication, making the communication efficient
David Berlo
Barlo’s Model of Communication
Source-Message-Channel-Receiver
or
SMCR
In this Model, Communication becomes a continuous process of message and feedback
Wilbur Schramm Communication Model
embraces the importance of feedback in communication. However, it also emphasizes the important role of environmental and cultural factors in influencing communication.
Westley and Maclean model
highlights the role of private and public cues that impact our messages.
Barnlund’s Transactional Model of Communication
This model also highlights the role of ‘cues’ in impacting our messages.
Barnlund’s Transactional Model of Communication
builds on circular models by explaining how we improve our messages over time by using feedback.
Dance’s Helical Model
make provision of knowledge and understanding among the individuals interms of communication skills that are needed to live one’s lives well and achieve the desired goals and objectives.
Principles of Communication
7 principles of Communication
- Communication involves symbols
- Communication requires meaning
- Communication is culture related
- . Communication is relational
- Communication involves frames
- Communication is both presentational and representational
- Communication is a transaction
GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION
- Know your purpose in communicating.
- Know your audience.
- Know your topic.
- Adjust your speech or writing to the context of the situation.
- Work on the feedback given you.
PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION
- Be clear with your purpose
- Be complete with the message you deliver.
- Be concise.
- Be natural with your delivery
- Be specific and timely with your feedback
PRINCIPLES OF EFFECTIVE WRITTEN COMMUNICATION: THE 7Cs
- Be Clear
- Be Concise
- Be Concrete.
- Be Correct
- Be Coherent.
- Be Complete.
- Be Courteous.
COMMUNICATION ETHICS
- Establish the value system that will pave the way for the development of your integrity as a person.
- Provide complete and accurate information.
- Disclose vital information adequately and appropriately
sets the standards to be observed by a positive image not only for an individual but also for the organization.
Code of Ethics
