Models of Communication Flashcards
process of transmitting information, ideas, concepts, feeling, or emotions through speech, signals, writing or behavior.
Communication
conceptual modelsused to explain the humancommunicationprocess
Models of Communication
The first major model for communication was developed in 1948 by
Claude Shannon
who expanded the linear transmission model with the sender-message-channel-receiver (SMCR) model of communication in 1960?
Wilbur Schramm
The three classification of Models of Communication
- Linear Model
- Interactive Model
- Transactional Model
Contributors of the Linear Model
Aristotle
Laswell
Berlo
Contributors of the Interactive Model
Osgood-Schramm
Westly and Maclean
Contributors of the Transactional Model
Shanon & Weaver
Barlund
Dance Helical
This type of model is only on a one directional communication processes.
Linear Model
This type of model is best for explaining impersonal two-way communication processes.
Interactive Model
This type of model explains direct personal communication processes where two-way feedback is immediate.
Transactional Model
Components of Linear Communication
Sender
Encoding
Decoding
Message
Channel
Receiver
Noise
Aristotle Model
Speaker - Speech - Audience - Effect
This model represents communication as oration to an audience
Aristotle Model
Six things to remember to be a good orator
Content
Manner of Delivery
Pathos (Emotion)
Logos (Reason)
Ethos (Credible)
Arguments