Models by topic Flashcards
External analysis
PESTEL (Macro) & Porter’s five forces for the industry
Industry analysis
Porters 5 forces & Industry life cycle
International industry analysis
Porter’s diamond (Location)
Ohmae’s 5Cs
Resource audit
9 Ms
Competencies
Kays 3 Sources of core competencies
Internal Strengths/Weaknesses
9M’s
Kays 3 sources of core competencies
Porter’s value chain
Key activities
Porter’s value chain
Porter’s Generic Strategies
Risk identification
Use models such as PESTEL and P5F to identify and then classify according to
Strategic
Financial
Operational
Hazard
Compliance
Managing Risk
Impact and liklihood - then
Transfer
Accept
Reduce
Abandon
Competitive position
Price/Quality
Bowmans Clock
Product Portfolio
BCG Matrix
Product lifecycle
Marketing Strategy
Market segmentation
Market research
Marketing mix
Marketing Mix
4 or 7 Ps
Pricing strategy
Kotler’s 3 Cs (Cost customers competition)
Price elasticity of demand
Differentiator vs cost leader
Market research
Segmentation, targeting, positoining
Desk vs feild data