Models Flashcards
1
Q
What are the 4 sections of the Boston’s matrix model?
A
Stars,cash cows,Dogs,problem child
2
Q
What is it used for
A
Enables a business to analyse its product portfolio
3
Q
What are cash cows
A
These products have a high percentage market share in a low growth market
4
Q
What are dogs
A
Are goods with a low percentage market share in a low growth market
5
Q
What are stars
A
Products that have a high percentage market share in a high growth market
6
Q
What is a problem child (question marks)
A
Low percentage market share in a high growth market
