Models Flashcards
1
Q
External analysis?
A
PESTEL
2
Q
Industry analysis?
A
Porters 5 Forces/Industry Life Cycle
3
Q
Resource Audit/Analyse Resources
A
9Ms
4
Q
Analyse competencies
A
Kays
5
Q
Internal strengths/weaknesses
A
9Ms/Kays/Porters Value Chain
6
Q
Key activities
A
Porters Value Chain & Generic Strategies
7
Q
Risks
A
Identify/Impact & Likelihood/Mitigation
8
Q
Identifying Risks
A
PESTEL/P5Fs/Strategic/ 0perational/Financial/Hazard
8
Q
Competitive position
A
Price/Quality, Bowmans Clock
9
Q
Product portfolio
A
BCG/PLC
10
Q
marketing Strategy
A
Marketing mix/market research/market segmentation
11
Q
Marketing mix
A
4/7 Ps
12
Q
Pricing strategy
A
4Cs
13
Q
Market research
A
Desk/field
14
Q
Change management strategy
A
Lewins (Iceberg) 3 step/ Gemini’s 4 Rs