Model of communication Flashcards
1
Q
linear model
A
- one-way communication
- first proposed by aristotle
2
Q
claude shanon &warren weaver
A
- mathematician
- introduce noise to the linear model
3
Q
noise
A
makes the sending of message difficult
4
Q
professor david berlo
A
- modified the linear method
- identified four key in linear model
5
Q
4 key elements (david berlo)
A
- source
- message
- channel
- receiver
6
Q
interactive model
A
the message of the sender and the feedback of the receiver
7
Q
wilbur schramm
A
- father of mass communication
- introduced communicators “field of experience”
8
Q
field of experience
A
everything that happened in his/ her life
9
Q
transaction model
A
occurring continuously among people
e.g. face to fate, talking with friends
