Mod 4

Question 1

Strategic Opportunity Matrix

Answer 1

1. New versus existing markets

2. New versus existing products

Question 2

Market penetration

Answer 2

This growth strategy uses current products and current markets with the goal to increase market share

Question 3

Market development

Answer 3

This growth strategy uses existing products to capture new markets

Question 4

Product development

Answer 4

This growth strategy uses new products in the existing market

Question 5

Diversification

Answer 5

This strategy creates completely new opportunities for the company by creating new products and new markets