Mod 1 Assignment Questions Flashcards
Kayla is a digital marketing strategist for a major cosmetics company. She is new to the beauty industry, so she decides to subscribe to the beauty publication Allure Magazine. She also collects new information by monitoring social media. In what process is Kayla engaging?
environmental scanning
Loretta is a product manager at a popular printing company. Though none of her small business clients have requested to print on recycled paper, Loretta decides to stock some recycled paper products anyway because she sees this as an opportunity to increase her company’s reputation for sustainability. She attempts to influence her clients to switch to printing on the new materials. This is known as what type of approach?
proactive
Handel started a new job as a junior marketing research analyst. After the basic necessities of food, clothing, and rent, he has a good amount of income that is available for spending and saving. What is this income known as?
discretionary income
Diya, the senior IT manager for a restaurant chain, knows that many of the restaurant’s vegetable suppliers have begun to adopt blockchain technology to better trace their products through the supply chain. Diya tries to foresee the effects of blockchain technology on her restaurant chain’s operations, on other business organizations, and on society in general. What is this process known as?
technology assessment
Randy writes letters and send emails regularly to companies whose activities he deems irresponsible. Last year he wrote letters to a plastics company that dumped waste into the local waterways. Recently, he joined a group of people that aim to expose scam artists in order to protect consumers’ rights. What are these organized efforts called?
consumerism
Chuck is a marketing strategist at Microsoft. He spent several weeks collecting information about environmental forces that will influence his industry in the near future. Now, he needs to make sense of the data and extract insights which he hopes will improve Microsoft’s marketing strategy in relation to competitors. Which type of activity is Chuck about to do?
environmental scanning
Tiana is a student at University of Colorado Boulder who recently landed a summer internship working for the marketing department at Frontier Airlines. She is assisting Duke, one of the marketing managers, with a competitive assessment of the U.S. market. In addition, he tells her to think beyond direct competitors to any competitors that might be able to offer similar services as Frontier Airlines. Which of the following represents a generic competitor to Frontier Airlines?
spirit airlines
Tiana is a student at University of Colorado Boulder who recently landed a summer internship working for the marketing department at Frontier Airlines. She is assisting Duke, one of the marketing managers, with a competitive assessment of the U.S. market. In addition, he tells her to think beyond direct competitors to any competitors that might be able to offer similar services as Frontier Airlines.
Refer to Scenario 3.1. Because Frontier Airlines operates in a(n) _______, if Spirit Airlines lowers prices, Frontier will likely _______.
oligopoly, do the same
Though the cost of living is high where Jared lives in San Francisco, he’s been able to stash extra money each month into his savings account. The savings in his savings account would fall under which of the following?
wealth
During what period in the business cycle are firms first likely to cut their marketing budgets?
recession
What is the significance of the 2010 Supreme Court decision Citizens United v. Federal Election Commission?
ruled that the government can’t authorize to ban corporate spending in candidate election
AT&T spends millions of dollars on lobbying every year. Lobbying involves which type of force in the marketing environment?
political
Soda companies are worried because sales have fallen. People today are more concerned about their sugar intake and want to be healthier. This reflects a change in _______ values.
cultural
TOMS is well known for having strong principles and standards that define acceptable conduct in marketing as determined by various stakeholders. What is this known as?
