mod 1 Flashcards
Business Analytics
the methodology of extracting information from data to improve a company’s bottom line and enhance the consumer experience.
Descriptive analytics
refers to gathering, organizing, tabulating, and visualizing data to summarize “what has happened?”
Predictive analytics
refers to using historical data to predict “what could happen in the future?”
Prescriptive analytics
refers to using optimization and simulation algorithms to provide advice on “what should we do?”
DMAIC: Define
Define a problem
DMAIC: Measure
Quantify the problem
DMAIC: Analyze
identify the cause of the problem
DMAIC: Improve
implement and verify solution
DMAIC: Control
maintain the solution
population
consists of all items of interest in a statistical problem.
sample
is a subset of the population.
Cross-sectional data
data collected by recording a characteristic of many subjects at the same point in time
three characteristics of big data
Volume, Velocity, and Variety
Volume
immense amount of data compiled for single or multiple sources
Velocity
data generated at a rapid speed, management of data is a critical issue