Mock 1

Question 1

What activity best helps to align different audiences to different digital marketing strategies and tactics

Answer 1

Segmentation of customers

Question 2

What is the most important reason to Review the client brief when work has been completed?

Answer 2

To ensure that all the client requirements have been met

Question 3

Which of the following are market segmentation strategies?

Answer 3

Geographic demographic psychographic but not atmospheric

Question 4

What is the key benefit of relationship marketing

Answer 4

It provides focus for generating new business

Question 5

When creating a digital marketing campaign what is most important to identify?

Answer 5

Target audience

Question 6

A company decides to initiate a product extension In which stage Of the product life cycle is this most likely to occur

Answer 6

Maturity

Question 7

What is the correct definition of click-through rate?

Answer 7

The ratio of users who click on a specific link to the total number of users who view the page

Question 8

Which of the following is NOT an aspect of the customer life cycle

Answer 8

Conversion acquisition research and reach the answer is research

Question 9

Which of the following best defines the promotion component of the digital marketing mix

Answer 9

Techniques to raise awareness of products and services

Question 10

Relationship marketing concentrates on

Answer 10

Building customer loyalty

Question 11

Adding a blog to a website Is usually done with the aim of directly increasing

Answer 11

The number of people visiting the website

Question 12

What is the correct definition of real time data

Answer 12

Information that is delivered immediately after collection

Question 13

How do you best describe why it is important for different Functions of the business to share digital marketing data

Answer 13

Digital and social media marketing effectiveness is optimized

Question 14

What best defines the place component of the digital marketing mix

Answer 14

The channels selected to advertise your products and services

Question 15

What factor does a psychographic Market segmentation strategy give consideration to

Answer 15

Values, interests, and attitudes.

Question 16

What best describes a dependency within a digital and social media strategy

Answer 16

A task that cannot proceed without an earlier one completed

Question 17

What type of content encourages engagement during a campaign

Answer 17

Short content posts

Question 18

The business has found That its training courses are so successful that it is expanding the distribution of its training course Delivery To new english speaking markets overseas, which component of its digital marketing mix is most likely to invest in as a result of this strategy

Answer 18

Place

Question 19

What is likely not to influence in the communication style adopted in digital marketing

Answer 19

Product or service

Question 20

What is the main benefit of adding relevant in depth articles to a website

Answer 20

It demonstrates knowledge and keeps the website current

Question 21

Why should a digital marketing team work Cohesively

Answer 21

It ensures a coordinated approach to all aspects of a digital Campaign

Question 22

What is a copy Writer responsible for

Answer 22

Creating Written Content in the voice of the brand

Question 23

What is a good reason to create a campaign which focuses on customer retention

Answer 23

To increase the lifetime value of a customer

Question 24

Which of the following could not be described as a channel for client acquisition

Answer 24

Target audience

Question 25

If all the staff listed below were part of the same digital marketing team, who is most likely to be responsible for the planning of content and delivery using tools like hoot suite.

Answer 25

Marketing manager content manager social media manager and web developer answer is social media manager

Question 26

A website visitor becoming a paid customer Describes which phase of the customer Life cycle

Answer 26

Reach acquisition Conversion Retention and the answer is Conversion

Question 27

The most effective strategy when using analytics in generating audience engagement considering the fast moving trends

Answer 27

Focus on social media listening and measuring brand awareness

Question 28

What is most likely to negatively impact A company’s reputation

Answer 28

Failing to monitor online digital conversations Adequately

Question 29

What content types are known to have the highest level of engagement

Answer 29

Videos and images

Question 30

The following artificial consequences of failing to align digital and social media Strategies to business objectives

Answer 30

The wrong audience is targeted budgets are not optimized The wrong content is produced

Question 31

What following statement best describes someone in the loyalty stage of the customer life cycle

Answer 31

A repeat customer who willingly becomes a brand advocate

Question 32

The following social media promotion is most likely to lead to direct incremental sales For a shoe manufacturer

Answer 32

A brand awareness campaign featuring sustainable materials

Question 33

What is the key reason for measuring click through rate

Answer 33

It measures the number of impressions of an advert

Question 34

The following tactic is most likely to improve the reputation of a company and or brand

Answer 34

Build the brand around a key public figurehead in the business

Question 35

Which role is responsible for making changes To a website to ensure best ranking in a search result

Answer 35

Marketing manager

Question 36

Which of the following could be described As business to business relationships

Answer 36

Examples are manufacturer and wholesale. Also wholesaler and retailer

Question 37

A business has reviewed its digital marketing goals and objectives and decides to increase its promotional efforts Via the use of display ads what is The best description for this type of media activity

Answer 37

Paid

Question 38

The following is a description of using an email campaign with a call to action In order to drive more traffic to a website

Answer 38

Alignment of Customer profiles to digital marketing Plans