Mock 1 Flashcards
What activity best helps to align different audiences to different digital marketing strategies and tactics
Segmentation of customers
What is the most important reason to Review the client brief when work has been completed?
To ensure that all the client requirements have been met
Which of the following are market segmentation strategies?
Geographic demographic psychographic but not atmospheric
What is the key benefit of relationship marketing
It provides focus for generating new business
When creating a digital marketing campaign what is most important to identify?
Target audience
A company decides to initiate a product extension In which stage Of the product life cycle is this most likely to occur
Maturity
What is the correct definition of click-through rate?
The ratio of users who click on a specific link to the total number of users who view the page
Which of the following is NOT an aspect of the customer life cycle
Conversion acquisition research and reach the answer is research
Which of the following best defines the promotion component of the digital marketing mix
Techniques to raise awareness of products and services
Relationship marketing concentrates on
Building customer loyalty
Adding a blog to a website Is usually done with the aim of directly increasing
The number of people visiting the website
What is the correct definition of real time data
Information that is delivered immediately after collection
How do you best describe why it is important for different Functions of the business to share digital marketing data
Digital and social media marketing effectiveness is optimized
What best defines the place component of the digital marketing mix
The channels selected to advertise your products and services
What factor does a psychographic Market segmentation strategy give consideration to
Values, interests, and attitudes.
What best describes a dependency within a digital and social media strategy
A task that cannot proceed without an earlier one completed
What type of content encourages engagement during a campaign
Short content posts
The business has found That its training courses are so successful that it is expanding the distribution of its training course Delivery To new english speaking markets overseas, which component of its digital marketing mix is most likely to invest in as a result of this strategy
Place
What is likely not to influence in the communication style adopted in digital marketing
Product or service
What is the main benefit of adding relevant in depth articles to a website
It demonstrates knowledge and keeps the website current
Why should a digital marketing team work Cohesively
It ensures a coordinated approach to all aspects of a digital Campaign
What is a copy Writer responsible for
Creating Written Content in the voice of the brand
What is a good reason to create a campaign which focuses on customer retention
To increase the lifetime value of a customer
Which of the following could not be described as a channel for client acquisition
Target audience
If all the staff listed below were part of the same digital marketing team, who is most likely to be responsible for the planning of content and delivery using tools like hoot suite.
Marketing manager content manager social media manager and web developer answer is social media manager
A website visitor becoming a paid customer Describes which phase of the customer Life cycle
Reach acquisition Conversion Retention and the answer is Conversion
The most effective strategy when using analytics in generating audience engagement considering the fast moving trends
Focus on social media listening and measuring brand awareness
What is most likely to negatively impact A company’s reputation
Failing to monitor online digital conversations Adequately
What content types are known to have the highest level of engagement
Videos and images
The following artificial consequences of failing to align digital and social media Strategies to business objectives
The wrong audience is targeted budgets are not optimized The wrong content is produced
What following statement best describes someone in the loyalty stage of the customer life cycle
A repeat customer who willingly becomes a brand advocate
The following social media promotion is most likely to lead to direct incremental sales For a shoe manufacturer
A brand awareness campaign featuring sustainable materials
What is the key reason for measuring click through rate
It measures the number of impressions of an advert
The following tactic is most likely to improve the reputation of a company and or brand
Build the brand around a key public figurehead in the business
Which role is responsible for making changes To a website to ensure best ranking in a search result
Marketing manager
Which of the following could be described As business to business relationships
Examples are manufacturer and wholesale. Also wholesaler and retailer
A business has reviewed its digital marketing goals and objectives and decides to increase its promotional efforts Via the use of display ads what is The best description for this type of media activity
Paid
The following is a description of using an email campaign with a call to action In order to drive more traffic to a website
Alignment of Customer profiles to digital marketing Plans
