Mobile Device Innovation Strategy

Question 1

What are mobile devices?

Answer 1

Small handheld devices, with display interface –> manipulated through touch screen or miniature keyboard.

Question 2

What are the 5 factors affecting the adoption of Mobile devices?

Answer 2

Individual Characteristics, Communication / Task Characteristics, Technology Characteristics, Modality and Context

Question 3

What does Individual Characteristics as an Adoption Factor mean?

Answer 3

Individual characteristics determines one’s aptitude with technological innovations and affects the learning curve for an innovation

Question 4

What does Communication / Task Characteristics as an Adoption Factor mean?

Answer 4

Communication / task characteristics determines the value to be gleaned from technological innovations and affects the rate of diffusion for an innovation

Question 5

What does Technology Characteristics as an Adoption Factor mean?

Answer 5

Technology characteristics determines the functionality of technological innovations and affects the usability of an innovation

Question 6

What does Modality as an Adoption Factor mean?

Answer 6

Modality determines users’ experience with technological innovations and affects their receptivity towards an innovation

Question 7

What does Context as an Adoption Factor mean?

Answer 7

Context determines the presence of supportive environmental conditions for technological innovations and affects the sustainability of an innovation

Question 8

What are the 7Cs of interface design for mobile devices?

Answer 8

Context, Content, Community, Customization, Communication, Connection and Commerce

Question 9

What is contextual awareness?

Answer 9

Any information that can be used to characterize the situation of an entity. An entity is a person, place, or object that is considered relevant to the interaction between a user and an application, including the user and applications themselves.

Question 10

How many contextual categories are there?

Answer 10

Location, Environment, Identity, Activity and Time

Question 11

What are good practices in designing pages of mobile applications?

Answer 11

• Avoid direct transplant of application across platforms (android versus iOS)
• Avoid unnecessary navigational aids (Back button redundanton Android due to hardware Back button)
• Avoid obscuring vital information required for user inputs
• Avoid missing out on vital information required for user inputs
• Avoid loading sequences that cannot be cancelled

Question 12

What are plausible revenue models for mobile applications?

Answer 12

Premium, Freemium, Referral, Servitization, Subscription, Retail
and Promotion