mm Flashcards
features of marketing
c3eo cat
corporate image
competitive advantage
customer loyalty,
Expansion of business
Objectives of business
Continuous process
All pervasive
Target market
scope of marketing
s2ic dp3
selling of product
selection of location
implementation of product
collecting feedback
distribution channels
price
promotion
publicity
4ps n 4cs
product, price, place, promotion
consumer, communication, cost, convenience
functions of marketing
p3ms fd
product
price
promotion
marketing info management
selling
financing
distribution
evolution of marketing / marketing concepts
exchange
production
product
selling
marketing
micro environment componnents
suppliers
company
market intermediaries
competition
general public
customers
factors of mAcroenvironment
demographic
ecological
technological
political & legal
socio cultural
economic
components of macro environment
inflation deflation
consumer spending
fiscal policy
monetary policy
employment
gdp
pestle
political
economic
social
technological
legal
environment
Features/characteristics of market research
bridging gap between company and customer continuous process
cost
Objectives of business
Marketing mix
Methods of research
scope is wide
Types of marketing research
Primary
Secondary
Qualitative
Quantitative
branding
Features/characteristics of MIS market information system
continuous flow of
Complex process
Use of computer
Future oriented
flexible
Economical
Decision-making
features of consumer behaviour
v3i2p
Varies from product to product
Varies from region to region
Varies from consumer to consumer
Influenced by other factors
Improve standard of living
purchase decision
status
importance of consumer behaviour
madcup
marketing programme
adjusting marketing programme
achievement of goals
developing of new products
competition
useful for sellers
predicting marketing trend
factors influencing consumer behaviour
pestle
elements of marketing mix
product
price
promotion
place of distribution
product life cycle
introduction
growth
maturity
decline
new product development process
gst mptc
idea generation
idea screening
testing & concept development
marketing strategy
product development
testing
commercialisation
advantages of branding
pamcl(i)p
product differentiation
advertising
market segmentation
customer loyalty
large market
price control
protection from imitation
sup
status
uniform price
packaging
factors affecting price
accros c2gi
advertising
cost
credit policy
reputation
objectives
stages of product lifecycle
customer
competition
govt policy
intermediaries
factors affecting price
accros c2gi
advertising
cost
credit policy
reputation
objectives
stages of product lifecycle
customer
competition
govt policy
intermediaries
factors affecting channels of distribution
product related
company related
market related
environmental
imp of market segmentation
caps e
customer oriented
appropriate marketing mix
appropriate marketing strategy
advertising
product strategy
selection of best market
effective use of resources
bases of market segmentation
geographic
demographic
sociographic
psychographic
behavioural
targeting
concentrated
differentiated
undifferentiated
targeting
concentrated
differentiated
undifferentiated
strategies of product positioning
identify product differentiations
select product differentiation
develop positioning strategy
communicate to market
follow up
