MKTG ch 3

Question 1

social control

Answer 1

an means used to maintain behavioral norms and regulate conflict

Question 2

behavioral norms

Answer 2

standards of proper or acceptable behavior. Several modes of of social control are important to marketing

Question 3

ethics

Answer 3

the moral principles of values that generally govern the conduct of an individual or a group

Question 4

deontological theory

Answer 4

ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma

Question 5

utilitarian ethical theory

Answer 5

ethical theory that is founded on the ability to predict the consequences of an action

Question 6

casuist ethical theory

Answer 6

ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas an their outcomes

Question 7

moral relativism

Answer 7

an ethical theory of time-and -place ethics; this is, the belief that ethical truths depend on the individuals and groups holding them

Question 8

virtue

Answer 8

a character trait valued as being good

Question 9

morals

Answer 9

the rules people develop as a result of cultural values and norms

Question 10

code of ethics

Answer 10

guideline to help marketing managers and other employees make better decisions

Question 11

Foreign Corrupt Practices Act (FCPA)

Answer 11

a law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries

Question 12

corporate social responsibility (CSR)

Answer 12

a business’s concern for society’s welfare

Question 13

stakeholder theory

Answer 13

ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm’s operations

Question 14

pyramid of corporate social responsibility

Answer 14

a model that suggests corporate social responsibility is composed of economic, legal, ethical, and philanthropic responsibility and that a firm’s economic performance supports the entire structure

Question 15

sustainability

Answer 15

the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time.

Question 16

green marketing

Answer 16

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Question 17

cause-related marketing

Answer 17

the cooperative marketing efforts between a for-profit firm and a nonprofit organization