MKTG 50 - CHAPTER 6

Question 1

The inner psychological characteristics that both determine and reflect how a person responds to his or her environment

Answer 1

Personality

Question 2

■ Personality reflects individual differences
■ Personality is consistent and enduring
■ Personality can change

Is the example of what personality?

Answer 2

the nature of personality

Question 3

Unconscious needs or drives are at the heart of human motivation

Answer 3

Freudan Theory

Question 4

what are the 3 interacting systems

Answer 4

id
super ego
ego

Question 5

primitive and impulsive drives

option:

id
super ego
ego

Answer 5

id

Question 6

Pleasure principe

option:
id
super ego
ego

Answer 6

id

Question 7

Individual’s internal expression of society’s moral and ethical codes of conduct

option:
id
super ego
ego

Answer 7

super ego

Question 8

sense of guilt

option:
id
super ego
ego

Answer 8

super ego

Question 9

Individual’s conscious control

option:
id
super ego
ego

Answer 9

ego

Question 10

Reality principle Or delay gratification

option:
id
super ego
ego

Answer 10

ego

Question 11

Social relationships are fundamental to the formationand development of personality.

Answer 11

Neo-Freudian Personality Theory

Question 12

• Using the context of child-parent relationships,
  individuals can be classified into:

Answer 12

Horney’s CAD Theory

Question 13

what are the 3 Individuals classifications of Horney’s CAD Theory

Answer 13

• Compliant Personality
• Aggressive Personality
• Detached Personality

Question 14

One who desires to be loved, wanted, and
appreciated by others.

Answer 14

Compliant Personality

Question 15

One who moves against others (e.g., competes with
others, desires to excel and win admiration).

Answer 15

Aggressive Personality

Question 16

One who moves away from others (e.g., who desires
independence, self-sufficiency, and freedom from
obligations).

Answer 16

Detached Personality

Question 17

• Personality as differences in cognitive processes
  (how consumers process and react to information)
  -Survey

Answer 17

Cognitive Theories of Personality

Question 18

• Quantitative approach to personality as a set of
  psychological traits

Answer 18

Trait Theory

Question 19

Single-trait or multiple-trait theories

Answer 19

Trait Theory

Question 20

what are the 3 trait theories

Answer 20

• Consumer materialism
• Fixed consumption behavior
• Compulsive consumption behavior

Question 21

The extent to which a person is considered
“materialistic”

Answer 21

Consumer materialism

Question 22

Consumers fixated on certain products or
categories of products (loyal sa brand)
pwede ren siyang maging disadvantage

Answer 22

FIXED CONSUMPTION BEHAVIOR

Question 23

“Addicted” or “out-of-control” consumers

Answer 23

Compulsive consumption behavior

Question 24

what are the 6 brand personality

Answer 24

personality
volvo
perdue
nike
BMW
Levi’s 501

Question 25

in brand personality

____________ -like traits associated with brands

Answer 25

Personality

Question 26

in brand personality
volvo- ________

Answer 26

safety

Question 27

in brand personality

perdue-_________

Answer 27

freshness

Question 28

in brand personality

nike - __________

Answer 28

the athlete

Question 29

in brand personality

BMW-______________

Answer 29

Performance

Question 30

in brand personality

Levi’s 501 - ________________

Answer 30

dependable and rugged

Question 31

in brand personality frame work

identify the 4 sincerity

Answer 31

Down-to-earth
honest
wholesome
cheerful

Question 32

in brand personality framework

identify the 4 excitement

Answer 32

daring
spirited
imaginative
up-to-date

Question 33

in brand personality framework

identify the 3 competence

Answer 33

reliable
intelligent
successful

Question 34

in brand personality framework

identify the 2 sophistication

Answer 34

upperclass
charming

Question 35

in brand personality

identify the 2 Ruggedness

Answer 35

Outdoorsy
tough