MKTG 301- Final Exam

Question 0

Barnes and Nobles

Answer 0

Retail like Starbucks; Horizontal

Question 1

Home Depot

Answer 1

Administered VMS

Question 2

Ipad

Answer 2

Madison and Vine

Question 3

Which is Not a Promotional mix tool

Answer 3

Media Vehicle

Question 4

4 P’s

Answer 4

Product- Place- Price- Placement

Question 5

Goals of Promotion Mix

Answer 5

All of the above

Question 6

If you have Budget/ resource

Answer 6

Use objective- task method

Question 7

Mr. Clean crossway

Answer 7

Broadcasting?

Question 8

Christmas Cards/Paper Towels

Answer 8

Flighting/Continuous

Question 9

of times exposed to advertising

Answer 9

Frequency

Question 10

Percentage of Target

Answer 10

Reach

Question 11

First 2 steps of Personal Selling..

Answer 11

Prospecting/Qualifying and Preapproach

Question 12

Handling Objectives

Answer 12

All of the above

Question 13

Deloitte Pens

Answer 13

Promotional Product

Question 14

Salespersons are good at-

Answer 14

Sales Reports/Contact Reports

Question 15

Used Car Company

Answer 15

Customer Sales Force

Question 16

Valpak=

Answer 16

Percentage of sales method

Question 17

Harley Davidson-

Answer 17

Community

Question 18

Dell Computers Used

Answer 18

Market Penetration

Question 19

Face to Face Selling

Answer 19

Personal Selling and Direct marketing

Question 20

Marketers Prefer-

Answer 20

Value Based Pricing

Question 21

Mcdonalds Value Meal

Answer 21

Product BUNDLE pricing

Question 22

Pizza Hut commercial

Answer 22

Persuasive advertising

Question 23

Public relations is ____: Publicity is____:

Answer 23

Building a positive image; Dealing with positive or negative news reports

Question 24

Starbucks Ad-

Answer 24

Reminder Advertising

Question 25

Mom brings out pizza, makes everyone happy-

Answer 25

Slice of Life

Question 26

Trident Gum

Answer 26

Scientific

Question 27

Queen Latifah-

Answer 27

Testimonial

Question 28

Example of Media Vehicle

Answer 28

Wall Street Journal(specific)

Question 29

Quality of Salesman-

Answer 29

All of the Above

Question 30

Car Dealership, One guy does big cars, other small cars-

Answer 30

Product Sales Structure

Question 31

Kid buys a cereal box, comes with a free toy

Answer 31

Premium Promotion

Question 32

Earth Day, Starbucks gives free coffee

Answer 32

Citizenship

Question 33

QVC Screenshot

Answer 33

Phone Number/ Website Contact info

Question 34

Online Web Catalogs

Answer 34

Real Time Merchandising

Question 35

???

Answer 35

Market Skimming

Question 36

License Plates handbags

Answer 36

By-Product Pricing

Question 37

Captive Marketing-

Answer 37

Selling razors for cheap but the head of the razors are expensive

Question 38

Pay Insurance by the first month-

Answer 38

Cash Discount

Question 39

Segmented Pricing Strategy

Answer 39

All of the above

Question 40

Loss Leaders

Answer 40

Product that gets consumers INTO the store

Question 41

Disintermediation

Answer 41

Netflix Example

Question 42

Not a trend in retailing-

Answer 42

Growth in Shopping Malls

Question 43

AMA Ethical Values

Answer 43

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