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Marketing > MKTG 301- Final Exam > Flashcards

MKTG 301- Final Exam Flashcards

0
Q

Barnes and Nobles

A

Retail like Starbucks; Horizontal

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1
Q

Home Depot

A

Administered VMS

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2
Q

Ipad

A

Madison and Vine

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3
Q

Which is Not a Promotional mix tool

A

Media Vehicle

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4
Q

4 P’s

A

Product- Place- Price- Placement

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5
Q

Goals of Promotion Mix

A

All of the above

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6
Q

If you have Budget/ resource

A

Use objective- task method

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7
Q

Mr. Clean crossway

A

Broadcasting?

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8
Q

Christmas Cards/Paper Towels

A

Flighting/Continuous

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9
Q

of times exposed to advertising

A

Frequency

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10
Q

Percentage of Target

A

Reach

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11
Q

First 2 steps of Personal Selling..

A

Prospecting/Qualifying and Preapproach

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12
Q

Handling Objectives

A

All of the above

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13
Q

Deloitte Pens

A

Promotional Product

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14
Q

Salespersons are good at-

A

Sales Reports/Contact Reports

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15
Q

Used Car Company

A

Customer Sales Force

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16
Q

Valpak=

A

Percentage of sales method

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17
Q

Harley Davidson-

A

Community

18
Q

Dell Computers Used

A

Market Penetration

19
Q

Face to Face Selling

A

Personal Selling and Direct marketing

20
Q

Marketers Prefer-

A

Value Based Pricing

21
Q

Mcdonalds Value Meal

A

Product BUNDLE pricing

22
Q

Pizza Hut commercial

A

Persuasive advertising

23
Q

Public relations is ____: Publicity is____:

A

Building a positive image; Dealing with positive or negative news reports

24
Q

Starbucks Ad-

A

Reminder Advertising

25
Q

Mom brings out pizza, makes everyone happy-

A

Slice of Life

26
Q

Trident Gum

A

Scientific

27
Q

Queen Latifah-

A

Testimonial

28
Q

Example of Media Vehicle

A

Wall Street Journal(specific)

29
Q

Quality of Salesman-

A

All of the Above

30
Q

Car Dealership, One guy does big cars, other small cars-

A

Product Sales Structure

31
Q

Kid buys a cereal box, comes with a free toy

A

Premium Promotion

32
Q

Earth Day, Starbucks gives free coffee

A

Citizenship

33
Q

QVC Screenshot

A

Phone Number/ Website Contact info

34
Q

Online Web Catalogs

A

Real Time Merchandising

35
Q

???

A

Market Skimming

36
Q

License Plates handbags

A

By-Product Pricing

37
Q

Captive Marketing-

A

Selling razors for cheap but the head of the razors are expensive

38
Q

Pay Insurance by the first month-

A

Cash Discount

39
Q

Segmented Pricing Strategy

A

All of the above

40
Q

Loss Leaders

A

Product that gets consumers INTO the store

41
Q

Disintermediation

A

Netflix Example

42
Q

Not a trend in retailing-

A

Growth in Shopping Malls

43
Q

AMA Ethical Values

A

???

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