mkt entry

Question 1

what are the 5 steps

Question 2

why would a company want to enter a market

4 reasons

Answer 2

increase profit

increase revenue

invest in a fast growing market

gain access to new customers

Question 3

give example fo quanitifying specidc gaol

Answer 3

increase rev by x in x amount of time

or

Question 4

if the company cann achieve the goal waht do we do and if they can’t achieve the goal what do we do

Answer 4

enter market

dont enter the market

Question 5

what is the mkt entry framework usually

Answer 5

mkt attractiveness

competitive landscape

company capabilities

financial implications

Question 6

4 - if we’re gonana enter the market entry strategy what shoudl we consider

Answer 6

when company should enter

what speed to enter

how should company enter the market

Question 7

4- if we not gonna enter waht should we consider

Answer 7

explore alternatives the company has

opportunity cost

Question 8

in terms of when should the copany enter what should we consider

Answer 8

• right away for FMA
• see how competitor enters market and learn from competitor mistakes

Question 9

in terms of wwhat speed to enter what shoudl we consider

Answer 9

target entire market immediatley

target smaller subgroup to test product 1st

Question 10

in terms of how should company enter the market what should we suggest

Answer 10

developing capabilities internally

partnering/forming a joint venture

acquiring an existing company

Question 11

if we think the companys hould explore alternatives what should we think

Answer 11

othere attractive markets the company should enter instead

other projects /investments company should pursue

*OC