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MKT 571 Week 5 DQ 2 NEW
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MKT 571 Week 5 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 5 DQ 2 NEW
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UOP MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) NEW
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Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
UOP MKT 571 Week 4 Assignment Price and Channel Strategy (Nike) NEW
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Purpose of Assignment
MKT 571 Week 5 DQ 1 NEW
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MKT 571 Week 5 DQ 1 NEW
Complete the Online Marketing Simulation in MyMarketingLab®.
MKT 571 Week 5 DQ 1 NEW
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MKT 571 Week 4 DQ 1 NEW
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MKT 571 Week 4 DQ 1 NEW
Watch the Dunkin Donuts Video in MyMarketingLab®.
Complete the corresponding video guide.
MKT 571 Week 4 DQ 1 NEW
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MKT 571 Week 4 DQ 3 NEW
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MKT 571 Week 4 DQ 3 NEW
Southwest Airlines Pricing Strategies
Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
MKT 571 Week 4 DQ 3 NEW
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UOP MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) NEW
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Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
• Situational Analysis:
o Vision , Mission, Strategic objectives, Values
o Strengths/Weaknesses
o Competitor’s Strengths/Weaknesses
o Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
o Creating a Brand Image
o Maintaining Brand Image
o Branding Concerns
o Promotion/Integrated Marketing Communication
o Advertising Strategy/Objectives
o Push and Pull
o Media Strategy
o Advertising Execution
o Public Relations/Strategies
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
UOP MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy (Nike) NEW
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MKT 571 Week 4 DQ 2 NEW
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MKT 571 Week 4 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed
MKT 571 Week 4 DQ 2 NEW
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MKT 571 Week 3 Quiz NEW
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MKT 571 Week 3 Quiz NEW 1. Most new-product activities are devoted to introducing backward integration changing the target markets improving existing products changing the existing market dynamics
- Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
3. \_\_\_\_\_\_\_\_ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. Interoperability Mass customization Reverse engineering Backward compatibility
4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself? Sharing services Using brand symbols Working with larger groups Cultivating non-peak demand
5. Which of the following is most closely related with the organic growth of an organization? Developing new products from within Increasing productivity of employees Acquiring a product or service brand Increasing the operational profitability
6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, \_\_\_\_\_\_\_\_, customer consulting, maintenance, and repair. ease of use technology intensity adaptability customer training
7. Services high in \_\_\_\_\_\_\_\_ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. credence qualities trial qualities search qualities experience qualities
8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product \_\_\_\_\_\_\_\_ of five lines. width type class length
9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the \_\_\_\_\_\_\_\_ phase of its life cycle. introduction growth maturity decline
10. The five product levels constitute a \_\_\_\_\_\_\_\_. At each level more customer value is added. value grid demand chain business model customer-value hierarchy
11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the \_\_\_\_\_\_\_\_ phase of its life cycle. introduction decline growth maturity
12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here? Exchange entry Parallel entry Late entry First entry
13. Using the \_\_\_\_\_\_\_\_ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging. product-family product-line product-class product-type
14. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) \_\_\_\_\_\_\_\_. emergency good heterogeneous shopping good specialty good impulse good
15. Which of the following is the level at which the product’s primary characteristics operate? Design Durability Conformance quality Performance quality
16. One of the ways to change the course of a brand is to modify the product. Under product modification, \_\_\_\_\_\_\_\_ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience. feature improvement technological improvement quality improvement style improvement 17. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Pure tangible product Potential product Basic product Augmented product
18. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as \_\_\_\_\_\_ can be used. master scheduling key path scheduling task scheduling planner critical path scheduling
19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called \_\_\_\_\_\_\_\_ entry. balancing strategic pay off late compensating
- Which of the following steps will help service firms to increase their quality control?
Adopting differential pricing
Providing complementary services to customers
Cultivating non-peak demand
Standardizing the service performance process
21. Product-line analysis provides information for two key decision areas: product-line length and \_\_\_\_\_\_\_\_. product-class composition product mix-pricing popular pricing product need family
MKT 571 Week 3 Quiz NEW
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MKT 571 Week 4 DQ 4 NEW
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MKT 571 Week 4 DQ 4 NEW
Starting a Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
MKT 571 Week 4 DQ 4 NEW
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MKT 571 Week 4 DQ 5 NEW
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MKT 571 Week 4 DQ 5 NEW
Willing to Pay
What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
MKT 571 Week 4 DQ 5 NEW
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MKT 571 Week 6 DQ 3 NEW
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MKT 571 Week 6 DQ 3 NEW
Ethical/Legal Issues
We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product? Are there any ethical or potential legal issues?
MKT 571 Week 6 DQ 3 NEW
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MKT 571 Week 6 DQ 2 NEW
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MKT 571 Week 6 DQ 2 NEW
Would you buy that?
Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?
MKT 571 Week 6 DQ 2 NEW
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MKT 571 Week 6 DQ 1 NEW
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MKT 571 Week 6 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 6 DQ 1 NEW
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UOP MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) NEW
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Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Assignment Steps
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.
Include the following:
• Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements:
• Required executive summary elements:
o Strategic Objectives
o Products or Services
• Optional executive summary elements:
o Resources Needed
o Projected Outcomes
Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:
• Incorporate Understanding Target Markets (Week 2)
• Incorporate Promotion and the Product Life Cycle (Week 3)
• Incorporate Price and Channel Strategy (Week 4)
• Incorporate Marketing Communication and Brand Strategy (Week 5)
• Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
UOP MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications (Nike) NEW
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UOP MKT 571 Week 5 Team Assignment Media Options (StarBucks) NEW
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MKT 571 Week 5 Team Assignment Media Options (StarBucks) NEW
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
UOP MKT 571 Week 5 Team Assignment Media Options (StarBucks) NEW
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