MKT 571 NEW ENTIRE COURSE,MKT 571 NEW ENTIRE CLASS,MKT 571 NEW TUTORIAL,MKT 571 NEW ASSIGNMENT Flashcards
MKT 571 Complete Week 1 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 1 NEW
MKT 571 Week 1 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 1 DQ 2 NEW
My Personal Information
How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?
MKT 571 Week 1 DQ 3 NEW
Art or Science
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? What marketing challenges and opportunities does your organization face?
MKT 571 Week 1 Individual Marketing Environment Simulation and Summary
Complete the Marketing Environment Simulation and Summary in MyMarketingLab.
Save your results report from the simulation to your computer in a Word document or a .Pdf file.
Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.
MKT 571 Week 1 Quiz NEW 1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. Secondary data Primary data Licensed information Tertiary information
- Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
Marketing focuses on sales as the primary goal.
Marketing balances the need for data with that of creativity.
Marketing is about advertising.
Marketing is involved with price as the major factor. - Which of the following statements demonstrates behavioral loyalty towards a brand?
My friends agree Myfavorite Laundry detergent is the best.
Myfavorite Laundry detergent is so easy to use.
Myfavorite Laundry detergent smells good.
I always buy Myfavorite Laundry detergent when purchasing laundry detergent. - By 2015, projections indicate that the largest category of households will be composed of
childless married couples and empty nesters
married couples with children
single-parent families
singles living with nonrelatives - One of the most critical steps in the defining process of market research is
reading marketing research journals
defining the problem, the decision alternatives, and research objectives
analyzing the internal environment
developing a research plan - Which of the following is correct about marketing management?
It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services.
It focuses mostly on monitoring the profitability of a company’s products and services.
It is defined as the field that deals with planning and managing a business at the highest level of corporate organization.
It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. - In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
of stringent credit policies adopted by the Fed before the onset of recession
the consumers have a high debt-to-income ratio
of steady supply of loanable funds in the economy during recession
consumer borrowing increases during recession
8. Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? Views of ourselves Views of nature Views of others Views of organizations
9. Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of? Causal Exploratory Secondary Qualitative
10. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings. Focus Diversification Differentiation Promotional
11. Which of the following industries is most likely to use database marketing? A supermarket chain A local restaurant A physician’s office A school system
12. Which market do customers who have purchased and are driving Audi automobiles represent? Potential market Available market Target market Penetrated market
13. When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? Presence Operational excellence Value chain Value capture
14. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) Service Event Place Idea
15. How does the market demand curve change (as a function of marketing expenditure) during recession? Shifts upward Becomes vertical Remains unaffected Shifts downward
- A company’s sales potential would be equal to market potential when which situations exists?
The marketing expenditure of the company is reduced to zero.
The company gets 100 percent share of the market.
Industry marketing expenditures approach infinity for a given marketing environment.
The market is nonexpandable. - During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?
To deepen customer loyalty
To beat the competition to a sale
To avoid serious customer mistakes
To decide which customers should receive a new sales offer
18. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as market development integrative growth overall cost leadership differentiation
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 2 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 2 NEW
MKT 571 Week 2 DQ 1 NEW
Watch the Marriott Video in MyMarketingLab®.
Complete the corresponding video guide.
MKT 571 Week 2 DQ 2 NEW
Watchthe Harley Davidson Video in MyMarketingLab®.
Completethe corresponding video guide.
MKT 571 Week 2 DQ 3 NEW
Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®.
MKT 571 Week 2 DQ 4 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 2 DQ 5 NEW
Buying Behavior
What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not?
MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW
Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.
Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service.
Include the following components for both markets:
• Justification for your choice of product and the two countries
• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering
• Product identification
• A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple documents.
MKT 571 Week 2 Quiz NEW 1. Which of the following would consumers associate closely with a brand? Brand attitudes Points-of-difference Customer focuses Points of reference
2. What is the second stage of the consumer buying process? Information search Buyer satisfaction Purchase decision Evaluation of alternatives
3. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? Segment attractiveness Segment acid test Needs-based segmentation Marketing-mix strategy
4. Which other dimension is the VALS classification system based on besides consumer motivation? Consumer retention Consumer resources Consumer support Consumer beliefs
5. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Market membership Industry membership Category membership Product membership
6. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? Standard & Poor’s Trade directories Internet Business associates
7. Which of the following do brand mantras attempt to define? Brand identity Points of difference to other brands Similarity to other brands Brand equity
8. Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization? Brand perceptual analysis Brand positioning bull’s eye Competitive analysis Industry analysis
9. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? Dimension to Relationship to Response to Value to
10. Which market is known as the invisible market segment? Asian American Hispanic American African American Caucasian American
11. What other dimension helps market segments be measurable, substantial, accessible, and differentiable? Actionable Reasonable Obtainable Functional
12. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? Seven Nine Eight Two
13. Which term describes the diverse needs of many ethnic market segments? Multidiversity marketing Multifaceted marketing Mass marketing Multicultural marketing
14. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? Elimination-by-aspects heuristic Conjunctive heuristic Lexicographic heuristic Indirect heuristic
15. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? Brand cannibalizations Brand extensions Perceptual mapping Point-of-difference
16. Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and positioning perceptual mapping positive marketing possession
17. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? Brand reference Points-of-difference Points-of-parity Points-of-reference
18. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and inflate communicate infuse create
19. Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? Direct Undifferentiated Niche Concentrated
20. Which group is experiencing the fastest population growth today? African Americans Asian Americans Caucasian Americans Hispanic Americans
21. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? Product demand Consumer response Value proposition Value-added product
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 3 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 3 NEW
MKT 571 Week 3 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 3 DQ 2 NEW
Marketing Something New
Explain whether you would test market the following newly developed products prior to a full-market launch:
• Blueberry flavored milk
• Eyeglasses with mapping technology
What are the benefits and risks of performing test marketing to product developers or product managers?
MKT 571 Week 3 DQ 3 NEW
Product Failure
Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?
MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• Discuss your final target markets that are derived from your segmentation.
• Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded. The rubric is integrated into the class under grading. If you have any questions, please let me know.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW
Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).
What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.
Team discussion question responses should be a minimum of 500 words in one submitted paper. I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
MKT 571 Week 3 Quiz NEW 1. Most new-product activities are devoted to introducing backward integration changing the target markets improving existing products changing the existing market dynamics
- Which of the following is the best example of a new-to-the-world product?
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Walmart, the retail giant, opens new stores in an underdeveloped African country
Pestorica, a publishing company, decides to launch a new sports magazine
3. \_\_\_\_\_\_\_\_ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. Interoperability Mass customization Reverse engineering Backward compatibility
4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself? Sharing services Using brand symbols Working with larger groups Cultivating non-peak demand
5. Which of the following is most closely related with the organic growth of an organization? Developing new products from within Increasing productivity of employees Acquiring a product or service brand Increasing the operational profitability
6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, \_\_\_\_\_\_\_\_, customer consulting, maintenance, and repair. ease of use technology intensity adaptability customer training
7. Services high in \_\_\_\_\_\_\_\_ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. credence qualities trial qualities search qualities experience qualities
8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product \_\_\_\_\_\_\_\_ of five lines. width type class length
9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the \_\_\_\_\_\_\_\_ phase of its life cycle. introduction growth maturity decline
10. The five product levels constitute a \_\_\_\_\_\_\_\_. At each level more customer value is added. value grid demand chain business model customer-value hierarchy
11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the \_\_\_\_\_\_\_\_ phase of its life cycle. introduction decline growth maturity
12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here? Exchange entry Parallel entry Late entry First entry
13. Using the \_\_\_\_\_\_\_\_ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging. product-family product-line product-class product-type
14. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) \_\_\_\_\_\_\_\_. emergency good heterogeneous shopping good specialty good impulse good
15. Which of the following is the level at which the product’s primary characteristics operate? Design Durability Conformance quality Performance quality
16. One of the ways to change the course of a brand is to modify the product. Under product modification, \_\_\_\_\_\_\_\_ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience. feature improvement technological improvement quality improvement style improvement 17. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Pure tangible product Potential product Basic product Augmented product
18. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as \_\_\_\_\_\_ can be used. master scheduling key path scheduling task scheduling planner critical path scheduling
19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called \_\_\_\_\_\_\_\_ entry. balancing strategic pay off late compensating
- Which of the following steps will help service firms to increase their quality control?
Adopting differential pricing
Providing complementary services to customers
Cultivating non-peak demand
Standardizing the service performance process
21. Product-line analysis provides information for two key decision areas: product-line length and \_\_\_\_\_\_\_\_. product-class composition product mix-pricing popular pricing product need family
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 4 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-4-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 4 NEW
MKT 571 Week 4 DQ 1 NEW
Watch the Dunkin Donuts Video in MyMarketingLab®.
Complete the corresponding video guide.
MKT 571 Week 4 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 4 DQ 3 NEW
Southwest Airlines Pricing Strategies
Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
MKT 571 Week 4 DQ 4 NEW
Starting a Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
MKT 571 Week 4 DQ 5 NEW
Willing to Pay
What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW
Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:
• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
• How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
• Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your plan consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 571 Week 4 Quiz NEW - 100% Correct
1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? Strategic marketing system Vertical marketing system Horizontal marketing system Conventional marketing system
2.) What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? Market-penetration pricing Sensitive pricing Target pricing Market skimming
3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store? Side pull strategy Push strategy Pull strategy Downward strategy
4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products? Barter Offset Free trade Compensation deal
5.) What takes place when dealers purchase some or all of a product line? Part-line forcing Half-line forcing Forcing by brand Full-line forcing
6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? Pull strategy Downward strategy Upward strategy Push strategy
7.) What type of distribution places the goods or services in as many outlets as possible? Selective distribution Exclusive distribution Marketing distribution Intensive distribution
8.) When the number of intermediaries are severely limited, this means an strategic distribution marketing distribution inclusive distribution exclusive distribution
9.) When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces break-even current profit negative current profit maximum current profit lowest current profit
10.) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)? Rectangular marketing system Conventional marketing system Horizontal marketing system Vertical marketing system
11.) What form describes a buyer and seller directly exchanging goods with no money and no third party involved? Sale Offset Auction Barter
12.) What mode of entry is it when local and foreign investors share ownership and control? Direct investment Sole proprietor Foreign investment Joint venture
13.) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called buyback arrangement free trade agreements price adaptation trade agreements
14.) What is a simple way to engage in international marketing? Cultural attainment Licensing Travel abroad Communications
15.) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system? Triangular marketing system Horizontal marketing system Rectangular marketing system Vertical marketing system
16.) Which companies have launched a website without any previous existence as a firm? Brick-and-click Employee-centered companies Customer-centered companies Pure-click companies
17.) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially? Tying agreements Marketing agreements Promising agreements Loosening agreements
18.) Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market tactics Market pricing Focusing on market share Market skimming
19.) Which type of distribution relies on some intermediaries willing to carry a particular product? Planned distribution Marketing distribution Strategic distribution Selective distribution
20.) What type of system does a firm employ to decide about the most critical decisions management faces? Pulling system Marketing channel system Pushing system Advertising strategic system
21.) What is an ultimate form of foreign involvement? Direct ownership Direct investment Foreign trade Foreign investment
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-4-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 5 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-5-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 5 NEW
MKT 571 Week 5 DQ 1 NEW
Complete the Online Marketing Simulation in MyMarketingLab®.
MKT 571 Week 5 DQ 2 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 5 DQ 3 NEW
Marketing Communications
Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
MKT 571 Week 5 DQ 4 NEW
Marketing Communications
Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and find two other branded Web series. Critique the sites and describe how viewers interact with the Web sites.
MKT 571 Week 5 Individual Client Pitch Presentation NEW
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
• Identify how your IMC plan is new and improved including the benefits you focus on and the target market.
• Discuss the changes to your positioning strategy.
• Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty.
• Create a print ad and a video broadcast for the product based on your new strategy (YouTube TM, video, or PowerPoint storyboard is acceptable). This must be integrated into the PowerPoint.
• Include speakers’ notes to clarify the information in your presentation and provide supplemental explanation.
Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment. You are submitting only one PowerPoint presentation
MKT 571 Week 5 Learning Team Deliverable State Branding NEW
Branding is not just for products and services–states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida–the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
Come up with a new brand identity proposal for one of your states. Present your idea and explain the meaning you are trying to convey.
Justify your brand identity.
Team discussion question responses should be a minimum of 500 words in one submitted paper.
I expect your discussion question responses to reflect critical thought, and not focus on quotes from the reading. Whenever possible, please try to relate the course content to real-world applications from your work experience.
All team members need to submit the peer evaluation form found under the student materials for your team paper learning team evaluation.
A peer evaluation is due on the same date as each team assignment.
Submit the peer evaluation hrough your private messages
MKT 571 Week 5 Quiz NEW
1.) What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications? Press relations Product publicity Corporate communications Counseling
2.) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of customer lifetime value customer value analysis a customer touch point customer perceived value
3.) Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of a bypass attack a frontal attack an encirclement attack guerilla warfare
4.) An insider trading crisis for an organization is what type of public relations crisis? Intentional event Unintentional event Act of nature Act of upheaval
5.) Which of the following circumstances are best suited for the use of personal selling?
When there is minimal risk involved in buying or using the products
When the market has fewer and larger sellers
When prospective customers are spread across a wide geographic area
When the products used are simple and easy-to-use
6.) \_\_\_\_\_\_\_\_ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns. Database marketing Relationship marketing Internet marketing Permission marketing
7.) When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a \_\_\_\_\_\_\_\_ strategy. new-market segment geographical-expansion market-penetration niche identification
8.) \_\_\_\_\_\_\_\_ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Copy testing Media selection Media scheduling Content analysis
9.) Total customer satisfaction is measured based on the relationship of
expected value and total customer benefit
past experience and present experience
perceived performance and expectation
advertised outcomes and real outcomes
10.) In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as preventative planning imagining the risk dreaming about the future imagining the worst
11.) Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium? E = reach * frequency * impact E = frequency / reach E = (reach * frequency) / impact E = reach * frequency
12.) TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the \_\_\_\_\_\_\_\_ of the bike. value-delivery system value proposition total customer cost customer-perceived value
13.) \_\_\_\_\_\_\_\_ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance. Contraction defense Flank defense Preemptive defense Position defense
14.) Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew’s sponsorship of these events?
To create perceptions of key brand image associations
To express commitment to the community or on social issues
To enhance corporate image
To entertain key clients or reward key employees
15.) Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
Public relations communications can be prepared to appeal to the addressed individual.
Given their live, real-time quality, public relations tools are more actively engaging for consumers.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
16.) Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as quality programs benefit programs frequency programs satisfaction programs
17.) When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest customer-perceived cost customer-perceived value customer equity customer lifetime value
18.) Which of the following benefits is offered by sales promotion tools?
They can reach prospects who prefer to avoid mass media and targeted promotions.
They are typically an indirect form of soft-sell and hence, better received by customers.
They allow buyers personal choices and encourage them to respond directly.
They incorporate some concession, inducement, or contribution that gives value to the consumer.
19.) When dealing with a public relations crisis, a \_\_\_\_\_ can be a useful online tool to communicate with internal stakeholders. crisis site public site dark site white site
20.) Under which of the following conditions is the frequency the most important factor in media selection?
When there is high consumer resistance to the product
When going into undefined target markets
When launching infrequently purchased brands
When introducing flanker brands
21.) Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods? Extent of media coverage Impact on sponsor’s bottom line Consumers’ brand knowledge Brand exposure reported by consumers
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-5-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 6 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-6-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Complete Week 6 NEW
MKT 571 Week 6 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
MKT 571 Week 6 DQ 2 NEW
Would you buy that?
Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?
MKT 571 Week 6 DQ 3 NEW
Ethical/Legal Issues
We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product? Are there any ethical or potential legal issues?
MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.
Your plan should be no more than 3,500 words. Be sure to include the following for both of your markets:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning
Provide specific information based on research in your paper. Avoid generalities. Avoid instructions on how to perform the analysis.
Focus on actually performing the critical analysis for each of your two countries.
Format your plan consistent with APA guidelines.
MKT 571 Week 6 Quiz NEW 1.) Which of the following refers to the ability to meet humanity's needs without harming future generations? Sustainability Greenwashing Ecological footprinting Scalability
2.) \_\_\_\_\_\_ is an obligation to act in a way expected of a reasonable person. Reliance Liability Litigation Duty
3.) Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating
dual adaptation
straight extension
forward adaptation
product standardization
4.) Cadbury’s “Sports for Schools” promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury’s problem?
Consumers did not value the cause Cadbury was promoting.
Customers felt that the cause was not in sync with the company’s brand image.
Consumers resented being sold an inferior product on the back of a cause-marketing program.
Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.
5.) A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n) opportunity cost problem market pricing problem tactical pricing problem price escalation problem
6.) Marketing effectiveness rating instruments and marketing audits are approaches to annual-plan control profitability control efficiency control strategic control
7.) A \_\_\_\_\_\_\_\_ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. marketing plan market-based scorecard analysis marketing audit marketing metric
8.) Which of the following is true regarding a marketing audit?
It focuses on analysis of those marketing activities that have failed to produce adequate results.
It focuses on a firm’s macromarketing environment.
It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
It relies on feedback from company managers for data and opinions.
9.) To protect a creative work from being published in any other manner, a company or author would \_\_\_\_\_\_\_\_\_\_\_\_ the material. copyright patent trademark freelance
10.) Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities? Independent Periodic Comprehensive Systematic
11.) The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and marketing mix marketing control marketing function marketing development
12.) Which of the following is an example of a distribution metric used for measuring the performance of marketing plans? Effective reach Market share Customer acquisition Stock cover in days
13.) The purpose of profitability control is to
evaluate and improve the spending efficiency and impact of marketing expenditures
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and distribution
examine where the company is making and losing money
14.) A marketing audit is typically best conducted by a(n) internal department outside consultant internal marketing executive a. self-audit
15.) \_\_\_\_\_\_\_\_ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. Marketing implementation Market watch Marketing control Test marketing
16.) Which of the following is likely to be an important trend in marketing in the future? Marketing science Manual marketing Mass marketing Marketing intuition
17.) A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or uncovers illegal action imagines illegal policy may occur cooperates to further illegal action unknowingly works with a corrupt agency
18.) Which of the following is an example of a communication metric used for measuring the performance of marketing plans? Trial rate Sales growth Response rate New customer gains
19.) Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to
operate flatter organizations
practice a higher level of corporate social responsibility
operate leaner manufacturing facilities
manage shorter supply chains
20.) The purpose of strategic control is to
examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
understand the efficiency of the sales force, advertising, sales promotion, and distribution
evaluate and improve the spending efficiency and impact of marketing expenditures
examine where the company is making and losing money
21.) Straight extension of the product means
introducing the product to the foreign market without any changes to the product
introducing a customized product to the foreign market with existing marketing strategy
introducing the product to the foreign market with major changes to the product
introducing a customized product to the foreign market with a new marketing strategy
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Week-6-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Marketing NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Class-Guide
For more classes visit
www.mkt571assignment.com
MKT 571 Marketing NEW MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 DQ 3 MKT 571 Week 1 Individual Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 DQ 3 MKT 571 Week 2 DQ 4 MKT 571 Week 2 DQ 5 MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I MKT 571 Week 2 Quiz MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2 MKT 571 Week 3 DQ 3 MKT 571 Week 3 Individual Segmentation and Target Market Paper MKT 571 Week 3 Learning Team Bottled Water MKT 571 Week 3 Quiz MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2 MKT 571 Week 4 DQ 3 MKT 571 Week 4 DQ 4 MKT 571 Week 4 DQ 5 MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II MKT 571 Week 4 Quiz MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2 MKT 571 Week 5 DQ 3 MKT 571 Week 5 DQ 4 MKT 571 Week 5 Individual Integrated Marketing Communication Plan MKT 571 Week 5 Learning Team Deliverable State Branding MKT 571 Week 5 Quiz MKT 571 Week 6 DQ 1 MKT 571 Week 6 DQ 2 MKT 571 Week 6 DQ 3 MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III MKT 571 Week 6 Quiz
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Complete-Class-Guide
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 1 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 1 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 2 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 2 NEW
My Personal Information
How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 3 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 DQ 3 NEW
Art or Science
How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? What marketing challenges and opportunities does your organization face?
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-DQ-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 Individual Marketing Environment Simulation and Summary
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-Individual-Marketing-Environment-Simulation-and-Summary
For more classes visit
www.mkt571assignment.com
MKT 571 Week 1 Individual Marketing Environment Simulation and Summary
Complete the Marketing Environment Simulation and Summary in MyMarketingLab.
Save your results report from the simulation to your computer in a Word document or a .Pdf file.
Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-1-Individual-Marketing-Environment-Simulation-and-Summary
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 1 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 1 NEW
Watch the Marriott Video in MyMarketingLab®.
Complete the corresponding video guide.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-1-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 2 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 2 NEW
Watchthe Harley Davidson Video in MyMarketingLab®.
Completethe corresponding video guide.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-2-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 3 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 3 NEW
Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-3-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 4 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-4-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 4 NEW
Marketing Events and Supplemental Conversations
What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-4-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 5 NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-5-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 DQ 5 NEW
Buying Behavior
What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not?
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-DQ-5-NEW
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I
For more classes visit
www.mkt571assignment.com
MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW
Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.
Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service.
Include the following components for both markets:
• Justification for your choice of product and the two countries
• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering
• Product identification
• A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.
Format your paper according to the updated APA standards.
Be sure to read the rubric for guidance on how the paper will be graded.
Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple documents.
Check this A+ Guidelines at
http://www.mkt571assignment.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I
For more classes visit
www.mkt571assignment.com
