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MKT 571 (NEW) Flashcards

1
Q

MKT 571 Complete Class NEW - Recent Work - NO FINAL

A

MKT 571 Week 1 DQ 1

MKT 571 Week 1 DQ 2

MKT 571 Week 1 DQ 3

MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

MKT 571 Week 1 Quiz

MKT 571 Week 2 DQ 1

MKT 571 Week 2 DQ 2

MKT 571 Week 2 DQ 3

MKT 571 Week 2 DQ 4

MKT 571 Week 2 DQ 5

MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I

MKT 571 Week 2 Quiz
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Class-Guide

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2
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MKT 571 Complete Week 1 NEW

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MKT 571 Week 1 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

MKT 571 Week 1 DQ 2 NEW

My Personal Information

How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-1-NEW

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3
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MKT 571 Complete Week 2 NEW

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MKT 571 Week 2 DQ 1 NEW

Watch the Marriott Video in MyMarketingLab®.

Complete the corresponding video guide.

MKT 571 Week 2 DQ 2 NEW

Watchthe Harley Davidson Video in MyMarketingLab®.

Completethe corresponding video guide.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-2-NEW

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4
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MKT 571 Complete Week 3 NEW

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MKT 571 Week 3 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

MKT 571 Week 3 DQ 2 NEW

Marketing Something New

Explain whether you would test market the following newly developed products prior to a full-market launch:

· Blueberry flavored milk

· Eyeglasses with mapping technology

What are the benefits and risks of performing test marketing to product developers or product managers?

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-3-NEW

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5
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MKT 571 Complete Week 4 NEW

A

MKT 571 Week 4 DQ 1 NEW

Watch the Dunkin Donuts Video in MyMarketingLab®.

Complete the corresponding video guide.

MKT 571 Week 4 DQ 2 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-4-NEW

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6
Q

MKT 571 Complete Week 5 NEW

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MKT 571 Week 5 DQ 1 NEW

Complete the Online Marketing Simulation in MyMarketingLab®.

MKT 571 Week 5 DQ 2 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-5-NEW

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7
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MKT 571 Complete Week 6 NEW

A

MKT 571 Week 6 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

MKT 571 Week 6 DQ 2 NEW

Would you buy that?

Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Complete-Week-6-NEW

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8
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MKT 571 Week 1 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-1-DQ-1-NEW

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9
Q

MKT 571 Week 1 DQ 2 NEW

A

My Personal Information

How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-1-DQ-2-NEW

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10
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MKT 571 Week 1 DQ 3 NEW

A

Art or Science

How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? What marketing challenges and opportunities does your organization face?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-1-DQ-3-NEW

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11
Q

MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

A

Complete the Marketing Environment Simulation and Summary in MyMarketingLab.

Save your results report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation. You can repeat as many times as you like before you submit your results.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-1-Individual-Marketing-Environment-Simulation-and-Summary

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12
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MKT 571 Week 1 Quiz NEW - 100% Correct

A

MKT 571 Week 1 Quiz

  1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.

Secondary data

Primary data

Licensed information

Tertiary information

  1. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?

Marketing focuses on sales as the primary goal.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-1-Quiz-NEW

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13
Q

MKT 571 Week 2 DQ 1 NEW

A

Watch the Marriott Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-DQ-1-NEW

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14
Q

MKT 571 Week 2 DQ 2 NEW

A

Watchthe Harley Davidson Video in MyMarketingLab®.

Completethe corresponding video guide.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-DQ-2-NEW

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15
Q

MKT 571 Week 2 DQ 3 NEW

A

Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-DQ-3-NEW

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16
Q

MKT 571 Week 2 DQ 4 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-DQ-4-NEW

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17
Q

MKT 571 Week 2 DQ 5 NEW

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Buying Behavior

What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-DQ-5-NEW

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18
Q

MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW

A

Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.

Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service.

Include the following components for both markets:

  • Justification for your choice of product and the two countries
  • Market needs
  • Market growth

• A brief SWOT Analysis
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I

19
Q

MKT 571 Week 2 Quiz NEW - 100% Correct

A
  1. Which of the following would consumers associate closely with a brand?

Brand attitudes

Points-of-difference

Customer focuses

Points of reference

  1. What is the second stage of the consumer buying process?

Information search

Buyer satisfaction

Purchase decision

Evaluation of alternatives

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-2-Quiz-NEW

20
Q

MKT 571 Week 3 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-DQ-1-NEW

21
Q

MKT 571 Week 3 DQ 2 NEW

A

Marketing Something New

Explain whether you would test market the following newly developed products prior to a full-market launch:

· Blueberry flavored milk

· Eyeglasses with mapping technology

What are the benefits and risks of performing test marketing to product developers or product managers?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-DQ-2-NEW

22
Q

MKT 571 Week 3 DQ 3 NEW

A

Product Failure

Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-DQ-3-NEW

23
Q

MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW

A

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

• Discuss your final target markets that are derived from your segmentation.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-Individual-Segmentation-and-Target-Market-Paper-NEW

24
Q

MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW

A

Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).

What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-Learning-Team-Deliverable-Bottled-Water-NEW

25
Q

MKT 571 Week 3 Quiz NEW - 100% Correct

A
  1. Most new-product activities are devoted to

introducing backward integration

changing the target markets

improving existing products

changing the existing market dynamics
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-3-Quiz-NEW

26
Q

MKT 571 Week 4 DQ 1 NEW

A

Watch the Dunkin Donuts Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-DQ-1-NEW

27
Q

MKT 571 Week 4 DQ 2 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-DQ-2-NEW

28
Q

MKT 571 Week 4 DQ 3 NEW

A

Southwest Airlines Pricing Strategies

Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-DQ-3-NEW

29
Q

MKT 571 Week 4 DQ 4 NEW

A

Starting a Franchise

You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-DQ-4-NEW

30
Q

MKT 571 Week 4 DQ 5 NEW

A

Willing to Pay

What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-DQ-5-NEW

31
Q

MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW

A

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:

  • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
  • How you will manage each stage of the PLC including tactical plans for the Four Ps at each stage.
  • Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
  • Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan.

Format your plan consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-Learning-Team-New-Product-Launch-Marketing-Plan-Part-II-NEW

32
Q

MKT 571 Week 4 Quiz NEW - 100% Correct

A

1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Strategic marketing system

Vertical marketing system

Horizontal marketing system

Conventional marketing system

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-4-Quiz-NEW

33
Q

MKT 571 Week 5 DQ 1 NEW

A

Complete the Online Marketing Simulation in MyMarketingLab®.

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-DQ-1-NEW

34
Q

MKT 571 Week 5 DQ 2 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-DQ-2-NEW

35
Q

MKT 571 Week 5 DQ 3 NEW

A

Marketing Communications

Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-DQ-3-NEW

36
Q

MKT 571 Week 5 DQ 4 NEW

A

Marketing Communications

Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of course! The site features a recipe contest, and entrants even get training on how to photograph their entries to make them look as yummy as possible. Visit this Web site and find two other branded Web series. Critique the sites and describe how viewers interact with the Web sites.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-DQ-4-NEW

37
Q

MKT 571 Week 5 Individual Client Pitch Presentation NEW

A

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

  • Identify how your IMC plan is new and improved including the benefits you focus on and the target market.
  • Discuss the changes to your positioning strategy.
  • Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Create a print ad and a video broadcast for the product based on your new strategy (YouTube TM, video, or PowerPoint storyboard is acceptable). This must be integrated into the PowerPoint.
  • Include speakers’ notes to clarify the information in your presentation and provide supplemental explanation.

Be sure to read the rubric for guidance on how the paper will be graded.

Click the Assignment Files tab to submit your assignment. You are submitting only one PowerPoint presentation
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-Individual-Client-Pitch-Presentation-NEW

38
Q

MKT 571 Week 5 Learning Team Deliverable State Branding NEW

A

Branding is not just for products and services–states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida–the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”

Come up with a new brand identity proposal for one of your states. Present your idea and explain the meaning you are trying to convey.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-Learning-Team-Deliverable-State-Branding-NEW

39
Q

MKT 571 Week 5 Quiz NEW - 100% Correct

A

1.) What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?

Press relations

Product publicity

Corporate communications

Counseling

2.) Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel’s actions are an example of

customer lifetime value

customer value analysis

a customer touch point

customer perceived value
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-5-Quiz-NEW

40
Q

MKT 571 Week 6 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-6-DQ-1-NEW

41
Q

MKT 571 Week 6 DQ 2 NEW

A

Would you buy that?

Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. Those players are making money, and so are the game developers. There’s a new business model—called “freemium”—driving the economics of these games. Under this model, users play for free but can purchase virtual goods with real money. Worldwide sales of virtual goods were $2.2 billion in 2009 and are predicted to reach $6 billion by 2013. Most virtual goods are inexpensive—costing about $1—such as the tractor you can buy in FarmVille or a weapon in World of Warcraft. That doesn’t seem like much, but when you consider that game-maker Zynga’s FrontierVille had 5 million players within one month of launch, we’re talking real money! Are there ethical issues with the sale of virtual goods? What are some of these potential issues?
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-6-DQ-2-NEW

42
Q

MKT 571 Week 6 DQ 3 NEW

A

Ethical/Legal Issues

We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute, which is a non-profit journalism training group. Instructional outsourcing is popping up on campuses throughout the country, and most are serviced by for-profit companies such as Academic Partnerships, StraighterLine, and Smarthinking. These partnerships translate into bigger profit margins for both the university and the instructional partner. Discuss the pros and cons of outsourcing instructors for courses or even entire degrees from the point of view of both the school and the students. Should technology be used in this way to deliver this type of product? Are there any ethical or potential legal issues?

http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-6-DQ-3-NEW

43
Q

MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW

A

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.

Your plan should be no more than 3,500 words. Be sure to include the following for both of your markets:

  • Executive summary
  • Situational analysis
  • Market growth potential and competitive analysis

• Segmentation, target market, and positioning
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-6-Learning-Team-New-Product-Launch-Marketing-Plan-Part-III-NEW

44
Q

MKT 571 Week 6 Quiz NEW - 100% Correct

A

1.) Which of the following refers to the ability to meet humanity’s needs without harming future generations?

Sustainability

Greenwashing

Ecological footprinting

Scalability

2.) ______ is an obligation to act in a way expected of a reasonable person.

Reliance

Liability

Litigation

Duty
http://www.homeworkrank.com/MKT-571-NEW/MKT-571-Week-6-Quiz-NEW

MARKETING (3 decks)

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