MKT 571 (NEW) Flashcards

Question

MKT 571 Week 3 Quiz NEW - 100% Correct

Answer 1

1. Most new-product activities are devoted to introducing backward integration changing the target markets improving existing products http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-Quiz-NEW

Answer 2

Watch the Dunkin Donuts Video in MyMarketingLab®. Complete the corresponding video guide. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-1-NEW

Answer 3

Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-2-NEW

Answer 4

Southwest Airlines Pricing Strategies Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future? http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-3-NEW

Answer 5

Starting a Franchise You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership? http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-4-NEW

Answer 6

Willing to Pay What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price? http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-5-NEW

Answer 7

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets: • Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-Learning-Team-New-Product-Launch-Marketing-Plan-Part-II-NEW

Answer 8

1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? Strategic marketing system Vertical marketing system http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-Quiz-NEW

Answer 9

Complete the Online Marketing Simulation in MyMarketingLab®. | http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-1-NEW

Answer 10

Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-2-NEW

Answer 11

Marketing Communications Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not? http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-3-NEW

Answer 12

Marketing Communications Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of cours http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-4-NEW

Answer 13

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: • Identify how your IMC plan is new and improved including the benefits you focus on and the target market. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Individual-Client-Pitch-Presentation-NEW

Answer 14

Branding is not just for products and services--states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its "Pure Michigan" campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include "Virginia is for Lovers," "Florida--the Sunshine State," and "What Happens in Vegas Stays in Vegas." http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Learning-Team-Deliverable-State-Branding-NEW

Answer 15

1.) What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications? Press relations Product publicity http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Quiz-NEW

Answer 16

Marketing Events and Supplemental Conversations What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-1-NEW

Answer 17

Would you buy that? Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-2-NEW

Answer 18

Ethical/Legal Issues ``` We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-3-NEW ```

Answer 19

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product. http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-Learning-Team-New-Product-Launch-Marketing-Plan-Part-III-NEW

Answer 20

1.) Which of the following refers to the ability to meet humanity's needs without harming future generations? Sustainability Greenwashing Ecological footprinting Scalability http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-Quiz-NEW