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MKT 571 (NEW) Flashcards

1
Q

MKT 571 Complete Class NEW - Recent Work - NO FINAL

A

MKT 571 Week 1 DQ 1

MKT 571 Week 1 DQ 2

MKT 571 Week 1 DQ 3
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Class-Guide

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2
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MKT 571 Complete Week 1 NEW

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MKT 571 Week 1 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-1-NEW

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3
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MKT 571 Complete Week 2 NEW

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MKT 571 Week 2 DQ 1 NEW

Watch the Marriott Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-2-NEW

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4
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MKT 571 Complete Week 3 NEW

A

MKT 571 Week 3 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-3-NEW

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5
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MKT 571 Complete Week 4 NEW

A

MKT 571 Week 4 DQ 1 NEW

Watch the Dunkin Donuts Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-4-NEW

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6
Q

MKT 571 Complete Week 5 NEW

A

MKT 571 Week 5 DQ 1 NEW

Complete the Online Marketing Simulation in MyMarketingLab®.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-5-NEW

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7
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MKT 571 Complete Week 6 NEW

A

MKT 571 Week 6 DQ 1 NEW

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.

http://www.homeworktab.com/MKT-571-NEW/MKT-571-Complete-Week-6-NEW

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8
Q

MKT 571 Week 1 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-1-DQ-1-NEW

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9
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MKT 571 Week 1 DQ 2 NEW

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My Personal Information

How responsive are you to personal questions asked on a survey? Are you more likely to answer questions if you are a customer? What incentive do you need to respond to questions from a company that is not your employer or with whom you are not a customer?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-1-DQ-2-NEW

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10
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MKT 571 Week 1 DQ 3 NEW

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Art or Science

How is marketing management both an art and a science? What marketing challenges and opportunities do businesses face today? What marketing challenges and opportunities does your organization face?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-1-DQ-3-NEW

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11
Q

MKT 571 Week 1 Individual Marketing Environment Simulation and Summary

A

Complete the Marketing Environment Simulation and Summary in MyMarketingLab.

Save your results report from the simulation to your computer in a Word document or a .Pdf file.

Click the Assignment Files tab to submit your assignment. Your grade is based on your ability in the simulation, not on participation.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-1-Individual-Marketing-Environment-Simulation-and-Summary

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12
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MKT 571 Week 1 Quiz NEW - 100% Correct

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MKT 571 Week 1 Quiz

  1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses.
    http: //www.homeworktab.com/MKT-571-NEW/MKT-571-Week-1-Quiz-NEW
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13
Q

MKT 571 Week 2 DQ 1 NEW

A

Watch the Marriott Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-DQ-1-NEW

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14
Q

MKT 571 Week 2 DQ 2 NEW

A

Watchthe Harley Davidson Video in MyMarketingLab®.

Completethe corresponding video guide.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-DQ-2-NEW

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15
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MKT 571 Week 2 DQ 3 NEW

A

Complete the Segmentation, Targeting, and Positioning Simulation in MyMarketingLab®.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-DQ-3-NEW

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16
Q

MKT 571 Week 2 DQ 4 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-DQ-4-NEW

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17
Q

MKT 571 Week 2 DQ 5 NEW

A

Buying Behavior

What are some ways your personal consumer behavior has been influenced by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-DQ-5-NEW

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18
Q

MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I - NEW

A

Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I

19
Q

MKT 571 Week 2 Quiz NEW - 100% Correct

A
  1. Which of the following would consumers associate closely with a brand?

Brand attitudes

Points-of-difference

Customer focuses

Points of reference
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-2-Quiz-NEW

20
Q

MKT 571 Week 3 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-DQ-1-NEW

21
Q

MKT 571 Week 3 DQ 2 NEW

A

Marketing Something New

Explain whether you would test market the following newly developed products prior to a full-market launch:

· Blueberry flavored milk
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-DQ-2-NEW

22
Q

MKT 571 Week 3 DQ 3 NEW

A

Product Failure

Can you think of some new products that have failed (Failure means it is no longer on the market or is going out of business in the next few months)? What do you believe were the causes of this failure? How would you have handled the product launch or maintenance differently?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-DQ-3-NEW

23
Q

MKT 571 Week 3 Individual Segmentation and Target Market Paper NEW

A

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-Individual-Segmentation-and-Target-Market-Paper-NEW

24
Q

MKT 571 Week 3 Learning Team Deliverable Bottled Water NEW

A

Research the bottled water market. Check out the websites for Evian (www.evian.com/en_us), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com).

What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products? Be specific.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-Learning-Team-Deliverable-Bottled-Water-NEW

25
Q

MKT 571 Week 3 Quiz NEW - 100% Correct

A
  1. Most new-product activities are devoted to

introducing backward integration

changing the target markets

improving existing products
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-3-Quiz-NEW

26
Q

MKT 571 Week 4 DQ 1 NEW

A

Watch the Dunkin Donuts Video in MyMarketingLab®.

Complete the corresponding video guide.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-1-NEW

27
Q

MKT 571 Week 4 DQ 2 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-2-NEW

28
Q

MKT 571 Week 4 DQ 3 NEW

A

Southwest Airlines Pricing Strategies

Read the Marketing Excellence case study on Southwest Airlines at the end of Ch. 14 in Marketing Management. How will the low-cost airline need to differentiate itself beyond pricing in the future?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-3-NEW

29
Q

MKT 571 Week 4 DQ 4 NEW

A

Starting a Franchise

You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-4-NEW

30
Q

MKT 571 Week 4 DQ 5 NEW

A

Willing to Pay

What are some products or services that would be considered high priced, but that you are willing to pay for? What is the value you are receiving in exchange for the price?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-DQ-5-NEW

31
Q

MKT 571 Week 4 Learning Team New Product Launch Marketing Plan, Part II - NEW

A

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following for both markets:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-Learning-Team-New-Product-Launch-Marketing-Plan-Part-II-NEW

32
Q

MKT 571 Week 4 Quiz NEW - 100% Correct

A

1.) Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Strategic marketing system

Vertical marketing system
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-4-Quiz-NEW

33
Q

MKT 571 Week 5 DQ 1 NEW

A

Complete the Online Marketing Simulation in MyMarketingLab®.

http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-1-NEW

34
Q

MKT 571 Week 5 DQ 2 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-2-NEW

35
Q

MKT 571 Week 5 DQ 3 NEW

A

Marketing Communications

Identify two current commercials airing on television or the Internet today. Describe the commercials, and include links to them. Do you think these advertisements are effective from a branding standpoint? Why or why not?
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-3-NEW

36
Q

MKT 571 Week 5 DQ 4 NEW

A

Marketing Communications

Marketers are developing branded Web series to get consumers involved with their brands. One successful series is “The Real Women of Philadelphia” from Kraft (www.realwomenofphiladelphia.com). Fans can watch videos of professionals making delicious, simple recipes with one common ingredient—Philadelphia Cream Cheese, of cours
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-DQ-4-NEW

37
Q

MKT 571 Week 5 Individual Client Pitch Presentation NEW

A

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

• Identify how your IMC plan is new and improved including the benefits you focus on and the target market.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Individual-Client-Pitch-Presentation-NEW

38
Q

MKT 571 Week 5 Learning Team Deliverable State Branding NEW

A

Branding is not just for products and services–states are getting in on the action, too. One of the most recent examples of state branding comes from Michigan with its “Pure Michigan” campaign, resulting in millions of dollars of tourism revenue. Other famous place branding campaigns include “Virginia is for Lovers,” “Florida–the Sunshine State,” and “What Happens in Vegas Stays in Vegas.”
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Learning-Team-Deliverable-State-Branding-NEW

39
Q

MKT 571 Week 5 Quiz NEW - 100% Correct

A

1.) What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?

Press relations

Product publicity
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-5-Quiz-NEW

40
Q

MKT 571 Week 6 DQ 1 NEW

A

Marketing Events and Supplemental Conversations

What are some of the events that caught your eye during the past week, and what are the marketing implications of those events? Discuss the strengths and the room for improvement in what you have noticed.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-1-NEW

41
Q

MKT 571 Week 6 DQ 2 NEW

A

Would you buy that?

Who would pay $330,000 for a virtual space station? Or $100,000 for an asteroid space resort? How about $99,000 for a virtual bank license? Players of the massively multiplayer online (MMO) game called Entropia Universe did.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-2-NEW

42
Q

MKT 571 Week 6 DQ 3 NEW

A

Ethical/Legal Issues

We are all familiar with online courses in college? Many students are, but some traditional brick-and-mortar universities are venturing into uncharted territory by outsourcing the teaching function to online providers. Missouri State University is offering its introductory journalism class through Florida-based Poynter Institute
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-DQ-3-NEW
43
Q

MKT 571 Week 6 Learning Team New Product Launch Marketing Plan, Part III - NEW

A

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date including both markets, reflect on additional learning from your previous papers, review and correct issues identified in your previous two papers and refine to create a Marketing Plan for your new product.
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-Learning-Team-New-Product-Launch-Marketing-Plan-Part-III-NEW

44
Q

MKT 571 Week 6 Quiz NEW - 100% Correct

A

1.) Which of the following refers to the ability to meet humanity’s needs without harming future generations?

Sustainability

Greenwashing

Ecological footprinting

Scalability
http://www.homeworktab.com/MKT-571-NEW/MKT-571-Week-6-Quiz-NEW

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