MKT 438 Entire Course New Flashcards
MKT 438 Complete Class
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MKT 438 Complete Class
MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in your paper:
Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.
Compare and contrast these definitions in your paper. Explain why you think there are so many different definitions of PR.
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines.
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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu
Select a PR scenario from the following list:
An organization is planning to introduce a new product or service in another country.
An organization wants to position itself as a leader in embracing diversity in the workplace.
An organization is experiencing security issues associated with operating on the Internet.
An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions.
An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship goodwill) and crisis management (ill-will) PR approaches.
Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR
Campaign.
Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following:
• Identify the selected organization’s PR issues based on your selected scenario.
• Identify your target audience for the PR Campaign.
• Discuss ethical implications related to the PR issues.
• Develop a market research plan to support your PR Campaign strategy development.
• Analyze how the PR Campaign will affect the marketing function of the organization.
• Analyze the similarities and differences between proactive and reactive PR.
Format your paper consistent with APA guidelines.
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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper
Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.
Write a 1,050- to 1,400-word paper in which you complete the following:
- Explain the organizational and societal functions of PR.
- Identify an issue within that organization that would have both organizational and societal implications.
- For that organization, explain how you would address both the organizational and societal audiences.
Format your paper consistent with APA guidelines.
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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
• List objectives for the PR Campaign.
• Identify the organization’s publics.
• Identify the risks in the strategy.
• Write a media release and create a media distribution list for themedia release.
• Develop a tactical plan utilizing at least five of the following PR tools:
o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items
o Promotions—sweepstakes
o Spokesperson
• Evaluate the business implications of your PR Campaign.
Format your paper consistent with APA guidelines.
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MKT 438 Week 5 Team Assignment Final Paper and Presentation
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MKT 438 Week 5 Team Assignment Final Paper and Presentation
Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign.
Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:
• An executive summary
• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization
• An analysis of the impact of ethical considerations
• An analysis of the impact of technology considerations
• Globalization considerations
• A crisis management plan
• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.
• Strategies to evaluate the effectiveness of the campaign
Format your paper and presentation consistent with APA guidelines.
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