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MKT 230 entire course new Flashcards

1
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MKT 230 Complete Class
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MKT 230 Complete Class
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2
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MKT 230 Week 1 Check Point Marketing Concepts Appendix B

Complete the Marketing Concepts table found in Appendix B
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3
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MKT 230 Week 1 DQ 1
Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?
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4
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MKT 230 Week 4 Individual Target Market Strategy Presentation
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Resource: Ch. 7 in Marketing: Real People, Real Choices

Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.

Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:

  • Consumer demographics
  • Consumer psychographics
  • Consumer behaviors
  • A segment profile

Include detailed speaker notes and an APA-formatted reference slide with your presentation.

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5
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MKT 230 Week 2 Check Point Market Planning at Qode
Read the case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.
Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide.
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6
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MKT 230 Week 2 Individual Marketing Plan Exercise
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 1–5 of the Marketing Plan Exercise.
Include two to three outside references to support your answers with research.
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7
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MKT 230 Week 1 DQ 2
Describe the key points of goods or services as they apply to product, place, price, promotion if you were assigned Product in the assignment thread in the Main Forum. How will your good or service be affected by the other three pieces of the marketing mix?
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8
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MKT 230 Week 3 Checkpoint Consumer Decision-Making Process Appendix C

Complete the table in Appendix C, using Figure 5.1 on p. 142 of the textbook as a guide, by describing the stages in the decision
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9
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MKT 230 Week 3 DQ 1
Consider a recent purchase that you or a family member have made. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item and list three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.
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10
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MKT 230 Week 3 DQ 2
Think of a product that you have seen advertised on television, a magazine, or on the radio. Describe the product and identify two external influences that might lead a person to purchase the product: culture, subculture, social class, or group membership.
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11
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MKT 230 Week 4 CheckPoint Customer Relationship Management Appendix D
Complete Appendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.
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12
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MKT 230 Week 9 Final Project Marketing Plan
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Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept.
Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:

  • A brief description of the product or service being offered
  • An analysis of the market in which the product or service will be offered

o Size and demographics of the markets
o Potential competitors, if any

• An analysis of the marketing strategies that will be used for the introduction of the product or service:

o Pricing
o Promotion
o Distribution
o Sales support

Format your paper consistent with APA guidelines.

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13
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E MKT 230 Week 5 CheckPoint New Product Development
Read the following: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.
Draft a 200- to 300-word response to the above scenario.

Read the following: You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.
Draft a 200- to 300-word response to the above scenario.
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14
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MKT 230 Week 5 DQ 1
Look around your home or office and select three products you currently use. Briefly describe each product. How would you classify each one?
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15
Q

MKT 230 Week 6 CheckPoint Branding Strategies
Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity?
Provide examples and explain your reasoning in a 200- to 300-word response.
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16
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MKT 230 Week 5 DQ 2
Consider the products you described and classified in the previous discussion question. Using figure 8.3 on p. 257 of the textbook as a guide, in what stage of product adoption do you think each of the products fall under? Do you use similar products as your classmates? Describe whether you agree or disagree with their assessment.
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17
Q

MKT 230 Week 7 Check Point Integrated Marketing Communication Strategies
The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.
Draft a 200- to 300-word response answering the following questions:

• How does an organization establish an IMC plan?
• What are some of the different stages a company goes through when developing its IMC strategy?
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18
Q

MKT 230 Week 7 DQ 1
Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to the new employee how marketing communication can influence a buyer.
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19
Q

MKT 230 Week 6 Individual Life Cycle Management Analysis
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In this assignment, you practice using critical thinking skills. You analyze a case by conducting research, defining problems, and making recommendations. Remember to suspend personal bias and judgment while investigating the multiple stages of product strategies and life cycle management.
Resource: Ch. 9 of Marketing: Real People, Real Choices

Read the following: In recent times, a popular consumer electronics company, Apple® has released a high-demand product to the marketplace. The iPod® portable MP3 player and iTunes® interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, Apple® has taken steps to manage this product throughout its marketing life cycle.

Write a 700- to 1,050- word paper analyzing how the company has managed each stage of the product life cycle of its popular MP3 player. Determine which stage of the life cycle the product is in currently. Defend why you feel the product is in the stage you identified. Your paper should include the following elements:

  • A brief description of the product’s objectives and marketing strategies
  • An analysis of the introduction phase of the product
  • An overview of how the company has managed or should manage the product through the growth stage
  • A review of how the maturity stage has affected or will affect the product’s sales, profits, pricing, and marketing communication
  • A prediction of the product’s decline in the marketplace

Summarize your paper by answering the following questions: Do you agree or disagree with how each stage has been managed? What alternative approaches to life cycle management would you suggest?

Include a recommendation for management of the next applicable stage of the product life cycle.

A

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20
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MKT 230 Week 7 DQ 2
Search your local newspaper for advertisements and examples of pricing strategies. If you do not have access to a local newspaper, search for a newspaper online. What are two pricing strategies you found in the advertisements? Describe the function the price serves for each product or service. When responding to your classmates, describe the steps the company likely followed when planning the price strategy described in the response.
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21
Q

MKT 230 Week 8 Check Point Developing and Advertising Campaign
Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.
Describe the steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length.
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22
Q

MKT 230 Week 8 Check Point Marketing Concepts Activity
Draft a 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found on p. 532 of Marketing: Real People, Real Choices.
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23
Q

MKT 230 Week 8 Individual Sales Promotion Techniques
Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

  • Discounts and deals
  • Increasing industry visibility
  • Price-based consumer sales promotions
  • Attention-getting consumer sales promotions

Format your paper consistent with APA guidelines.

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24
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MKT 230 Week 9 Capstone DQ
How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career in marketing? What do you value most from taking this course?
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