MKG310: CH12

Question 1

American Sports Data, Inc., which examines trends in sports, found that _____.
A: the values underlying extreme sports are very different from those of traditional team sports

Answer 1

the values underlying extreme sports are very different from those of traditional team sports

Question 2

Which of the following is considered an outward expression of one’s self-concept?
A: lifestyle

Answer 2

lifestyle

Question 3

The totality of the individual’s thoughts and feelings having reference to himself or herself as an object is known as _____.
A: self-concept

Answer 3

self-concept

Question 4

Jennifer sees herself as a loving, caring mother and wife. She also sees herself as an accomplished professional. Finally, she sees herself as a good citizen and devoutly religious person who takes the concerns of others seriously and tries to make the world a better place for those less fortunate than she and her family. This totality of Jennifer’s thoughts and feelings about herself is known as her _____.
A: self-concept

Answer 4

self-concept

Question 5

Which of the following is a dimension of a consumer’s self-concept?
A: all of the above

Answer 5

all of the above

Question 6

Which dimension of self-concept refers to the individual’s perception of who I am now?
A: actual self-concept

Answer 6

actual self-concept

Question 7

Renee sat down and did some serious soul searching. She wanted to understand her perception of her self-concept of who she is now. Renee is searching for her _____.
A: actual self-concept

Answer 7

actual self-concept

Question 8

Which dimension of self-concept refers to the individual’s perception of who I would like to be?
A: ideal self-concept

Answer 8

ideal self-concept

Question 9

Charles was examining his perception of himself as whom he would like to be. Charles is examining his _____.
A: ideal self-concept

Answer 9

ideal self-concept

Question 10

Which dimension of self refers to how I am or would like to be to myself?
A: private self-concept

Answer 10

private self-concept

Question 11

Kerri is searching within herself and trying to determine how she would like to be to herself. Kerri is seeking her _____.
A: private self-concept

Answer 11

private self-concept

Question 12

One of the major distinctions of self-concept is between _____ and _____ - which is also related to an important value dimension in the U.S. and abroad.
A: independent self-concept; interdependent self-concept

Answer 12

independent self-concept; interdependent self-concept

Question 13

Richard is reassessing his life and asking himself, “How am I seen by others?” He is also asking himself, “How would I like to be seen by others?” Richard is seeking his _____.
A: social self-concept

Answer 13

social self-concept

Question 14

Self-concepts have been categorized into two types, which are _____.
A: independent and interdependent

Answer 14

independent and interdependent

Question 15

Which type of self-concept emphasizes personal goals, characteristics, achievements, and desires?
A: independent self-concept

Answer 15

independent self-concept

Question 16

Individuals with independent self-concepts tend to be _____.
A: autonomous

Answer 16

autonomous

Question 17

Amber tends to be individualistic and prefers to do things her own way. She lives on her own and decides for herself what she wants to do or how to do things. Which type of self-concept describes Amber?
A: independent self-concept

Answer 17

independent self-concept

Question 18

Which type of self-concept emphasizes family, cultural, professional, and social relationships?
A: interdependent self-concept

Answer 18

interdependent self-concept

Question 19

Individuals with which type of self-concept tend to be obedient, sociocentric, holistic, connected, and relation oriented?
A: interdependent self-concept

Answer 19

interdependent self-concept

Question 20

Barbara derives the meaning of herself from her relationships with her family. She has never sought a career of her own, and she is most happy when she is “taking care of someone.” If her grandchildren do not like what is prepared for dinner, she will make them something else. Which type of self-concept does Barbara have?
A: interdependent self-concept

Answer 20

interdependent self-concept