MKC Strategic Framework Flashcards
This is what we're trying to do as an organization. Get this stuff in your head.
TCU’s Mission: To ____ ______ to think and ___ ___ ______ ______ and responsible _______ ____ ____ _______ _______.
To educate individuals to think and act as ethical leaders and responsible citizens in the global
community.
TCU’s Vision: To be a _____-_____, ______-________ university.
Vision: To be a world-class, values-centered university.
TCU’s Core Values: TCU values ____ _______, _____ _____ and _____, dignity and respect of the
________, and a heritage of _______, _______ and _______.
Core Values: TCU values academic achievement, personal freedom and integrity, the dignity and respect of the individual, and a heritage of inclusiveness, tolerance and service.
TCU Strategic Plan: Vision in Action, Lead On GOALS (4 of them):
- Strengthen Academic Profile & Reputation
- Strengthen Endowment
- Strengthen TCU Experience & Campus Culture
- Strengthen Workforce
TCU MKC Purpose (3 things):
Position TCU and its schools/colleges’ to Lead.
Elevate the TCU Brand and its schools colleges’ sub brands.
Tell TCU and its schools/colleges’ story
What are our 2020 Strategic Imperatives?
Trick question, No strategic imperatives for 2020. They’ve been rolled into performance goals.
But in 2019 they were: -------------------------------------- Elevate Academic Profile Deepen Branded Culture Increase TCU’s Visibility Protect TCU’s Reputation
What are MKC’s 2020 Performance Goals?
6 goals; choose 3-4 goals per calendar year
- Develop content strategy telling TCU’s story in support of university goals
- Increase TCU’s visibility in target markets and on national scale
- Strengthen digital presence in support of university goals
- Deepen branded culture
- Support DEI efforts
- Protect TCU’s reputation
PERFORMANCE CULTURE– This team will lead the university on its journey to being a world class organization in service to its students and the global community because we (4 things– V.I.A.L.):
- Value Perspective and Partnership
- Innovate Creative and Timely Projects
- Are Accountable to Each Other
- Lead with Strategy and Provide Value
We strive to be a _____ _______ team that serves ____ _____ and _____ _______.
a high-performing team that serves the work and one another.
HOW WE DO WHAT WE DO #1:
Authentically and accurately share TCU’s _____, _______, _____ and _____ _____
Authentically and accurately share TCU’s mission, vision, values and strategic goals
HOW WE DO WHAT WE DO #2:
Be _______ _____ - utilize TCU’s _______ _____, _______ _____, and _______ _____, in our work
Be brand ambassadors - utilize TCU’s brand house, visual identity and key messages in our work
HOW WE DO WHAT WE DO #3:
Use our _______ _____ to secure a ‘_____ at ____ _______’
Use our strategic imperatives to secure a ‘seat at the table’
HOW WE DO WHAT WE DO #4:
_____ and _____ our expertise through __________ _______
Share and sharpen our expertise through professional development
HOW WE DO WHAT WE DO #5:
_______ _______ and __________ to _____ as ____ _____
Utilize adaptability and coordination to excel as one team
VISION IN ACTION – name the three themes that transcend TCU’s institutional goals and are key to the university’s strategic priorities
- Diversity and Inclusion : Build a university for all by recruiting and retaining more diversity at all levels– from students, faculty and staff to donors and trustees.
- Student Experience : Craft a unique, highly engaging college experience that spans academics, athletics and advising and emphasizes interdisciplinary learning.
- Student Support : Encourage student success by creating a holistic support model that encompasses mental health, academic advising, career services and disability services.
