Missions, Aims and Objectives

Question 1

Mission definition:

Answer 1

The qualitative/broad statement of the businesses aims

Question 2

Aim definition:

Answer 2

Long-term plan from which the objectives are derived

Question 3

Objective definition:

Answer 3

A target which must be achieved in order to realise the stated aim

a time-assigned target derived from the goals and set in advance of strategy

Question 4

Order from mission to individual?

Answer 4

Mission
Coprorate/strategic
Functional
Team
Individual

Increasingly detailed and decreasingly specific

Question 5

How can objectives be used?

Answer 5

1) Facilitate control of actual performance

2) Provide a criteria for evaluating performance

3) Reduce uncertainty

4) Provide a sense of unity