mission statements , coroprate / functional objectives

Question 1

mission statement ( aims , coroporate aims e.g)

Answer 1

• what a business intends to do
• so stakeholders undetstand its inten

Question 2

corporate objcetives ( business objectives)

Answer 2

• driven by mission statements
• overall objective of business, e.g profit /revenue maximisation

Question 3

functional objectives

Answer 3

• define objectives of each department

Question 4

why have them

Answer 4

• helps measure sucesss

e.g cant define success of marketing dep by mission statement , its too broad