Mission Statements, Aims And Business Objectives Flashcards

1
Q

What is a mission statement

A

What a business wants to achieve,

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2
Q

Mission statement

A
  • Gives consumers an idea of what the company believes in.

* Would change due to shareholders change or company being brought out

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3
Q

Advantages of different objects

A

Gives focus

Gives direction

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4
Q

SMART Objectives:

A
S- specific 
M- measurable 
A- achievable 
R- realistic 
T- time specific
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5
Q

Specific

A

Objectives are aimed at what the business does

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6
Q

Measurable

A

The business can put a value to the objectives

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7
Q

Achievable

A

By all those concerned in trying to achieve the objectives

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8
Q

Realistic

A

It should be able to be challenging but achievable

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9
Q

Time specific

A

Set an objective for time (hit target by 2023)

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