Mission Statements, Aims And Business Objectives Flashcards
1
Q
What is a mission statement
A
What a business wants to achieve,
2
Q
Mission statement
A
- Gives consumers an idea of what the company believes in.
* Would change due to shareholders change or company being brought out
3
Q
Advantages of different objects
A
Gives focus
Gives direction
4
Q
SMART Objectives:
A
S- specific M- measurable A- achievable R- realistic T- time specific
5
Q
Specific
A
Objectives are aimed at what the business does
6
Q
Measurable
A
The business can put a value to the objectives
7
Q
Achievable
A
By all those concerned in trying to achieve the objectives
8
Q
Realistic
A
It should be able to be challenging but achievable
9
Q
Time specific
A
Set an objective for time (hit target by 2023)