mission statements Flashcards
1
Q
what is a mission statement
A
written description of aims of a business
2
Q
what is the purpose of a mission statement
A
to give a business an aim
3
Q
limiatations of business statmements
A
business can lie to customers, if customer however feel the values dont match with the statement, can damage reputation of bsuiness
4
Q
A
5
Q
what are the SMART objectives
A
specific
measurable
agreed
realistic
timely
6
Q
what are corperate objectives
A
objectives of the business as a whole
6
Q
what are functional objectives
A
objectives which help get to the coperate objective in each department, much kore specific then corperate objectives
7
Q
A
8
Q
A
