Mission Statements

Question 1

explain the nature and purpose of a mission statement

Answer 1

Gives vision for the future, not about core values or marketing strategy
Reason for the business to exist it is not only for employees but customers, investors and wider society

Question 2

evaluate the advantages and disadvantages to a business of having a mission statement

Answer 2

Disconnect between mission statment and business action makes it void
Can be seen as a PR stunt
To be effective everyone has to buy into it