Mission Aims And Objectives Flashcards

1
Q

Corporate objective

A

Objective of a business as a whole

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2
Q

Functional objectives

A

The objectives of each department

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3
Q

Mission

A

Its an overall purpose or main corporate objective

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4
Q

Social objectives

A

Benefiting society or people in need

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5
Q

Ethical objectives

A

Based on moral principles about how businesses treat people and the environment

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6
Q

Long term objective

A

Long term growth. Tend to set the direction of a business

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7
Q

Short term objective

A

Short term survival and making short term profits

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8
Q

SMART

A
S pecific
M easurable
A greeable
R ealistic
T imely
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