Miss Powell Class Topics Intro to marketing

Question 1

What is a marketing objective?

Answer 1

marketing target or goal that an organisation aims to achieve

Question 2

What is a marketing strategy?

Answer 2

Medium to long term plan for how to achieve marketing objectives

Question 3

What is the marketing process?

Answer 3

set marketing objectives
Find market opportunity
decide on a strategy
Create a logical marketing mix

Question 4

Why is effective marketing important?

Answer 4

so that business’ can respond quickly to the change in consumer tastes

Question 5

Name a form of market research

Answer 5

Interview, Questionnaire

Question 6

What is market segmentation?

Answer 6

splits up a market into different types to help a business to better target its products to relevant customers

Question 7

What is marketing mix?

Answer 7

Product, price, promotion and place