MIS

Question 1

Percentage of connected data per unit of activity

Answer 1

Digital Density

Question 2

____ has infinite values

Answer 2

Analog. It is the real world

Question 3

_____ is finite

Answer 3

Digital. IT makes finite what is infinite

Question 4

According to the Gartner Hype Model, risk is _____ when technology expectations peak

Answer 4

higher. Rewards are also higher though

Question 5

According to the Gartner Hype Model, risk is _____ when technology expectations are at the plateau of productivity.

Answer 5

lower. Rewards are also lower though

Question 6

What are the 5 stages of the Gartner Hype Cycle

Answer 6

1. Technology Trigger
2. Peak of Inflated Expectations
3. Trough of Disillusionment
4. Slope of Enlightenment
5. Plateau of Productivity

Question 7

What are the 2 axis in the Gartner Hype Cycle

Answer 7

Expectations (y) and Time (x)

Question 8

What are the 6 steps in the software development cycle

Answer 8

1. Planning
2. Analysis
3. Design
4. Implementation
5. Testing & Integration
6. Maintenance

Question 9

What are Tik Tok competitive advantages

Answer 9

Personalized recommendations

High level technical support for content creators

Question 10

Tik Tok is currently used by __% of the internet

Answer 10

20.83% (as of 2022)

Question 11

What was the goal of Vueling in the case and why? What’d they do?

Answer 11

They wanted to enhance the overall customer experience and gain a competitive advantage in the airline industry

They implemented a mobile strategy that aimed to offer features that would enable customers to easily book flights, manage reservations, check flight status, and access relevant travel information on the go.

Question 12

What are the components of the Capgemini Consulting Analysis?

Answer 12

External Opportunities:
- Customer: Customer Insights & New Customer Experience
- Product: New Products/Services & New Platforms

Internal Opportunities:
- Operational: Cost/Time Saving & Productivity Improvement

Question 13

Explain Job to Be Done thinking

Answer 13

Outside-in thinking

Question 14

_____ is a key component to connecting with customers. It allows a better understanding of their functional and emotional needs

Answer 14

Empathy

Question 15

It is necessary to define a ______ for the customer segment that you would like to explore.

Answer 15

Persona.

Fully define this persona - gender, likes, profession, habits, challenges

Question 16

Semi-Structured Customer Interviews

Ethnographic-type observations (day in the life)

Informal chats

Focus Groups (less exploratory)

Answer 16

Qualitative Customer Research Methods

Question 17

4 aspects of Gibbon’s empathy map

Answer 17

User:
- Says
- Does
- Thinks
- Feels

Question 18

Which is better: Agile development or Waterfall development

Answer 18

Agile development involves more adaptation, team interaction, and collective accountability. Agile is better.

Question 19

Ecosystem = 3rd party complementers that innovate and create for you

Multi-sided = attracts at least 2 distinct mutually attracted groups who can potentially interact more efficiently through a platform than without it

Network Effects = the value of adding another user to a platform dramatically increases its potential value to every other user

Generativity = innovations, new products and services, come without your input

Answer 19

Characteristics of a platform

Question 20

What are the two types of network effects

Answer 20

Same side network effects and cross side network effects

Ex: PlayStation
Same side = online gamers and online gamers
Cross side = video game developers and gamers

Question 21

Leverage customer relationships

Increase cross selling opportunities

Enables customer choice (data from all the ecosystem)

Faster innovation

Enterprises from other industries having existing relationships with your customers, competing products or services

Answer 21

Benefits of platforms

Question 22

The name for the effect in which a platform takes a super fast pace of growth relative to its rivals. Makes it difficult to compete in terms of platforms.

Answer 22

Red Queen Effect

Question 23

What did DKV do

Answer 23

They do health insurance

They made an app that offers wellness and medical services.
- Health indicators (wearables and medical devices)
- Health challenges
- Market place
- 24h Online consultants
- Coach midwife

Question 24

Physical Component

Smart Component

Connectivity Component

“A physical device which features a connectivity layer and a software layer making the device intelligent”

Answer 24

Smart products

Question 25

Monitoring: sensors monitor its condition
Control: software in product enable control
Optimisation: enhance it’s own performance using algorithms
Autonomy: self diagnosis and coordination

Answer 25

Smart product capabilities

Question 26

Use of technologies

Structural changes

Financial Aspects

Changes in value creation

Answer 26

Four dimensions in digital strategy

Question 27

A _____ is a system that automates the routine and structuring activities (transactions) of the business. It performs three activities: capture, process, and store data about the daily transactions of the organisations.

Answer 27

Transaction Processing System

Question 28

_______ is a process of discovering and interpreting (unknown) patterns in data to solve a business problem.

Answer 28

Data mining

Question 29

Volume, Velocity and Variety can be used to describe ______

Answer 29

Big Data

Question 30

Acquisition
Conversion
Growth
Retention

Answer 30

Stages monitored by customer relationship management system (CRM)

Question 31

_____ is an umbrella term that describes the use of technology and science to create products that are more environmentally friendly.

Answer 31

Green Tech