Mirco-enviroment Flashcards
1
Q
What is the Micro environment
A
- vision, mission goal and objectives
- organizational culture
- organizational resources
- management and leadership
- organizational structure
- 8 business functions
2
Q
What is in the market
A
- the market
- suppliers
- intermediaries
- competition
- other organizations
- CBO’s
- NGO’s
- regulators
- strategic allies
- unions
- opportunities and threats
3
Q
What is the macro environment
A
- Physical/natural environment
- economic environment
- social, cultural and demographic
- technological environment
- legal and political environment
- institutional environment
4
Q
What are characteristics
A
- is the business itself
- known as the internal environment
- business has full control over the micro environment
5
Q
What are the components and features of the micro business environment
A
Made up of the following Vision Mission Strategy Goals and objectives
6
Q
What is the vision
A
Describes what a business
7
Q
What is the mission
A
Describes the reason for a business’s existence
8
Q
What is strategy
A
Describes how a business will achieve its goals
9
Q
What are the goals and objectives
A
- translates the vision and mission into performance targets
- includes a deadline for achievement for each goal
10
Q
What is the organizational culture
A
-ways in which things are done
- includes aspects:
Employees
Dress code
