minority influence/social change

Question 1

What is minority influence?

Answer 1

A form of social influence where a minority of people persuades the majority group to adopt their beliefs, attitudes or behaviours. This leads to internalisation.

Question 2

What are the three key words of minority influence?

Answer 2

Consistency, commitment, flexibility

Question 3

What is the difference between diachronic and synchronic?

Answer 3

Diachronic - where a person maintains a consistent position over time - same message again and again
Synchronic - where there is agreement among members of the minority group - all say the same

Question 4

What are the six steps of social change?

Answer 4

1. Drawing attention
2. Consistency
3. Deeper processing
4. The augmentation principle
5. The snowball effect
6. Social cryptoamnesia

Question 5

What is Moscovici’s study?

Answer 5

Wanted to see if a consistent minority could influence a majority to give an incorrect answer, in a colour perception task.
172 female PPs
Had to state colour of different slides
2 of 6 PPs were confederates
Consistent minority is 6.95% more effective than inconsistent minority